Blogs, Books & Presentations

Talking About Transformation

  • What is Digital Transformation? April 14, 2017 by Ionology - What is Digital Transformation?  Digital Transformation is how an organisation becomes built to continually change, innovate and reinvent rather than simply enhance or support the traditional methods of its industry. The word ‘digital’ is a synonym for the pace of change occurring in today’s world, driven by the rapid adoption of technology. The concept of Read More
  • Digital Transformation: the Antidote to Disruption in the VAR Industry? February 2, 2017 by Ionology - The VAR industry is currently being disrupted by a combination of factors. Most significantly: Software as a Service and Public cloud are growing. The consequence of this increase, is a decline in large infrastructure projects. Clients who are looking for these larger projects have the choice of management consultancies as well as VARs for project Read More
  • The Role of Technology in Digital Transformation January 19, 2017 by Judith Scott - The link between technology and Digital Transformation is undoubtedly strong, but it is worth examining the nature of this relationship to fully understand what Digital Transformation is, what drives it and what it means for our businesses and organisations in today’s digital age. There are a couple of common beliefs about Digital Transformation and technology. Read More
  • Who’s Winning in the VAR Industry? January 12, 2017 by Judith Scott - Contrary to what you might automatically think, the technology industry is not immune to disruption and technology companies are not necessarily best placed to win in the digital world. Value Added Resellers (VARs) purchase products from manufacturers and wrap additional services around the technology. It’s with these additional services that VARs have been delivering value Read More
  • Digital Empowerment December 15, 2016 by John Briggs - Organisational empowerment is a term which became popular in the 1980’s and 1990’s and refers to measures which have been designed to increase the degree of autonomy and self determination in an organisation’s people. It expresses movement from a position of deficit to a position of strength. Empowerment is an intentional on going process centred Read More
  • Distracted by Digitisation December 8, 2016 by John Briggs - Is your organisation distracted by digitisation? Many are. In fact, it could almost be described as a modern ‘medical’ condition of organisations – easy to pick up or fall victim to, but one with serious implications. It’s also a condition most don’t realise they are experiencing until it’s too late. Digitisation, in its early stages Read More
  • What Does Culture Have To Do With Digital Transformation? December 1, 2016 by Judith Scott - In our Digital Transformation philosophy, we believe that strategy creates competitive advantage, people and a culture of innovation sustains it and technology and communications are the means by which it is delivered. Culture is ‘how we do things around here’. A company’s culture is the environment in which people operate, ideas are born, people are Read More
  • Strategy Needs Structure November 25, 2016 by John Briggs - In his book, “Good Strategy/Bad Strategy” Richard Rumelt says that the most basic idea of strategy is the application of strength against weakness. He emphasises that having a coherent strategy – one that coordinates policies and actions – is a huge, incredibly important natural source of strength. Rumelt states “a good strategy just doesn’t draw Read More
  • Engaging Our People in the Digital Transformation Process November 17, 2016 by Judith Scott -   As a business leader you need to bring your people along this journey of Digital Transformation with you.  You want them to be engaged, enthused, excited and motivated to get the necessary work done to achieve the goals of the business. Sound good? Yes?  So, how do you go about creating this utopian world? Read More
  • Was Brexit and Trump Caused By Digital Transformation? November 9, 2016 by Niall McKeown - The one thing that binds the ideals of Brexit and Trump supporters is an idillic view of the past and how things used to be. Their methods of returning to that bygone era is to build a wall or close borders to those they blame for taking away the ‘good times of the past’. But Read More
  • The Digital Transformation Framework November 3, 2016 by John Briggs - For how-to guides, videos and more information on how to use our framework, visit our Digital Transformation Framework page. No industry is safe from the digital age – we’ve seen disruption happen to those we’d least expect as well to as those who could see it coming. Whether it’s been due to a new market Read More
  • The Engaged Leader October 3, 2016 by John Briggs - It would be hard to find any leader that didn’t agree that communication and engagement have always been an essential part of leadership, they are even more essential in today’s digital age. In her book “The Engaged Leader”, Charlene Li says engaged leaders must “listen at scale”, “share to shape” and “engage to transform.” While Read More
  • The Death of the SWOT Analysis September 26, 2016 by John Briggs - The SWOT Analysis first emerged in the 1960’s and has been widely used as a strategy tool in commercial, government, voluntary and community sectors. It provides a structured method to evaluate internal and external factors, focusing on the strengths and weaknesses of a business and the opportunities and threats facing that business. While the process Read More
  • Be Yourself, But Better – Leading in the Digital Age September 19, 2016 by John Briggs - In their book “Why Should Anyone Be Led By You?” Rob Goffee and Gareth Jones come the conclusion that the best way to lead is to “be yourself with more skill.” This very sound advice is timeless in that it can never be discounted or rejected as invalid. In leading any organisation, your special attributes Read More
  • Digital Transformation – The Endgame September 8, 2016 by John Briggs - “Digital Transformation – The Endgame” …it sounds like a Hollywood movie, perhaps “DT Armageddon” or “DT The Final Frontier” could be other titles. Digital Transformation however, while it is not a epic movie, is an energy force that is now as much a requirement on all organisations as was the uptake of electricity over 100 Read More
  • Are you a Super Mario Leader Capable of Delivering Digital Transformation? August 20, 2016 by Niall McKeown - Have you got what it takes to avoid the barrels of distracting digital tactics, over hyped technology or the belief that your market is immune to disruption? Have you allocated the right resources to deliver a focused plan of transformation? If you have, you’ll reach the platform of transformation. If not…watch out for those barrels! Read More
  • How Do Companies Implement Innovation? – Video August 6, 2016 by Niall McKeown - Many businesses look to technology as a starting point when they want to implement innovation, but technology is only the delivery agent. The starting point is strategy. To be able to deliver upon a digital business strategy, the departments, teams and processes within the business must all be aligned. Next comes engagement, we must ensure Read More
  • Is Digital Transformation Delivering More Productive Public Services? May 31, 2016 by Niall McKeown - Charles Duhigg is a Pulitzer prize-winning reporter at the New York Times and best-selling author of Smarter Faster Better: The Secrets of Being Productive. In his book Duhigg explains that the most productive people are not those that have the latest software, good websites, the most up to date iPads rather, those that increase productivity Read More
  • What is Innovation? – Video August 27, 2015 by Niall McKeown - What is innovation? – a question that tends to generate a lot of varied answers that all mildly reflect new technology and creativity. To provide clarity about what innovation is, we have created a video providing our definition of innovation, and most importantly, the role innovation plays in Digital Business Strategy. Would you like to know more about our thoughts Read More
  • What is Strategy? – Video August 7, 2015 by Niall McKeown - What is Strategy? To understand what a Digital Business Strategy is we must get back to basics and understand the true meaning of the word “strategy”. We have a full range of learning resources about Digital Business Strategy and much more. Visit our Guides and Case Studies for more. Any thoughts on this video? Why not get in touch and Read More
  • Is Innovation for Everyone? – Video August 5, 2015 by Niall McKeown - Is innovation for everyone? Many businesses are not prepared for innovation. The video below explains how companies must have strategy, alignment and engagement to insure innovation will be not be rejected by their teams. Staff must understand the reasons for innovation, how it works within the Digital Business Strategy and what their role is towards achieving Read More
  • The Difference Between Digital Business Strategy and Digital Marketing Strategy – Video August 3, 2015 by Niall McKeown - What is the difference between digital business strategy and a digital marketing strategy? Which one does your organisation have? So often when an organisation believes they’ve created a digital business strategy, it’s really just marketing and tactic. This video defines what each one is and the differences between them. We have a range of learning resources Read More
  • A Whirlwind Tour of The 7 Principles of Digital Business Strategy – Video July 29, 2015 by Niall McKeown - The 7 Principles of Digital Business Strategy have been developed to guide organisations through the initial stage of their Digital Transformation journey, and to change them from being a business that “does digital” into a “digital business”. Find out more about the 7 Principles of Digital Business Strategy in the video below. Would you like to Read More
  • How do Companies Implement Innovation? – Video January 30, 2015 by Niall McKeown - The video below, “How Do Companies Implement Innovation into Their Organisation?”, explains how strategy, alignment and engagement are needed before innovation can come into play. Business leaders must ensure that they close the capability gap because by doing this, they ensure innovation is not rejected by team members. Click below to watch the video. Would Read More
  • The Importance of Leadership within Innovation Cycles January 29, 2015 by Niall McKeown - The simple part of innovation is garnishing ideas, ideas are plentiful and low in cost. The hard part is selecting the idea that has the greatest potential of succeeding. Even harder still is killing the idea. Imagine this scenario; an innovation has started and everyone loves it. A new team has been put together and Read More
  • Are all Innovations Digital Disruptions? October 31, 2014 by Niall McKeown - Not all innovations are digital disruptions. Why? Because a digital disruption is more affordable, effective and convenient than anyone else in the market. An innovation may be effective, but without being all three of these elements it is not disruptive. This is according to Clay Christensen, the Harvard Business School professor and Author of the Read More
  • It takes more than Innovation to Transform a business. September 16, 2014 by Niall McKeown - Innovate or die is the message on the BBC News online as of the 5th September 2014, it was written by journalist Matthew Wall, who discusses the whole idea of digital business disruption and business transformation. He makes the very valid point that innovation is the cornerstone of business survival. We think he is missing Read More
  • Can you be a ‘digital marketer’ without knowing marketing theory? August 28, 2014 by Niall McKeown - There are different types of marketers like there are different kinds of painters. Some painters do fine art, beautiful masterpieces that stand the age of time. Other painters decorate your walls and skirting boards for a daily rate. They are both called painters, they both use paint, and they are both indistinguishable by their job Read More
  • What is Strategy? The Million Dollar Business Question! August 20, 2014 by Niall McKeown - “A strategy is a plan of action designed to overcome a diagnosed problem, achieve specific goals in conditions of uncertainty and with limited resources.” At Ionology we run regular workshops for senior marketing managers and business leaders. One of the first tasks I ask them to do is to take a post-it note and write down Read More
  • Is Your Digital Marketing Like a Tour de France Winner? August 13, 2013 by Niall McKeown - There are two kinds of improvements that improve digital performance. There are those changes that create marginal gains and those that create large step changes in our fortunes. As you’d expect, step changes are less common and not typically linked with tactics. Step changes usually come from taking an entirely different approach to a problem. Read More
  • Online Thought Leadership – Why It’s So Damn Hard To Achieve? July 15, 2013 by Niall McKeown - It’s so damn hard to achieve because most individuals and businesses don’t focus on a small enough niche and concentrate all of their marketing resources in leading a group of like minded individuals.  Instead we market to a wider audience hoping to gain greater popularity by increasing our relevance to more people. What is a Read More
  • 20,000 Facebook ‘likes’ but No Sales – What’s The Point? January 28, 2012 by Niall McKeown - 786 referrals to buy gift vouchers were passed from an Irish hotel Facebook page to the hotel website during the busy Christmas period, yet not one of these visitors purchased a gift voucher. What did they do? They entered a competition to win yet more free stuff. What makes the story more interesting is that Read More
  • Webinar: 5 Secrets of Data-driven Decision Making December 20, 2016 by 10 Minute Webinar - Using data to inform better decision making is one of the key drivers of a successful Digital Transformation project. This live webinar describes the top 5 secrets for selecting the right kind of data to answer the important questions. Data-driven decision plays a huge role in Ionology’s Digital Transformation framework, follow the link to find Read More
  • Digital Transformation Roadmap December 12, 2016 by Niall McKeown - Digital Transformation can create uncertainty within any organisation. It is an enormous and complex task to undertake and without a clear pathway, success cannot be guaranteed. In today's 10 Minute Webinar, we'll be discussing our Digital Quadrant, which sets out the strategic plays as the roadmap to successful Digital Transformation for any organisation, in any Read More
  • Webinar: Creating a Culture of Innovation November 21, 2016 by 10 Minute Webinar - This weeks 10 minute webinar is an overview of the cultural mindset required if digital transformation is to succeed. We look at models that help us understand the requirements, identify the right people and help us create the right conditions for innovations to germinate. If you’d like training to be able to deliver Digital Transformation Read More
  • What Makes a Successful Digital Transformation Project? November 14, 2016 by 10 Minute Webinar - In this weeks 10 Minute Webinar, Ionology’s CEO Niall McKeown discusses the makings of a successful Digital Transformation project using our Digital Transformation Framework. You can find out more about our framework by visiting our Digital Transformation Framework page. If you’d like to be kept up-to-date on upcoming webinars and events, sign up to our Read More
  • Creating Digital Strategies for International Markets June 22, 2016 by Niall McKeown - A presentation on Creating Digital Strategies for International Markets from Niall McKeown Date: 15th June, 2016 Location: Enterprise Ireland, Galway Presented by: Niall McKeown Click here to see all of Niall’s presentations on SlideShare.   Niall McKeown
  • Digital Transformation in Local Government June 9, 2016 by Niall McKeown - A presentation on Digital Transformation in Local Government from Niall McKeown & Orla Jackson Presented by: Niall McKeown & Orla Jackson, Ionology Click here to see all of Niall’s presentations on SlideShare.     Niall McKeown
  • Digital DNA – Digital Transformation & Innovation June 8, 2016 by Niall McKeown - Digital Transformation & Innovation – A presentation for Digital DNA  from Niall McKeown Date: 8th June 2016 Location: Titantic Belfast Presented by: Niall McKeown & Orla Jackson, Ionology Click here to see all of Niall’s presentations on SlideShare.   Niall McKeown
  • Digital Transformation of Citizen Engagement May 25, 2016 by Niall McKeown - A presentation on Digital Transformation of citizen engagement from Niall McKeown   Niall McKeown
  • Leading for the Future – IoD Women in Leadership Conference March 15, 2016 by Niall McKeown - A presentation to IoD Woman in Leadership Digital Transformation March 2016 from Niall McKeown Date: 11th March 2016 Location: Titantic Belfast Presented by: Niall McKeown Click here to see all of Niall’s presentations on SlideShare.   Niall McKeown