What is the difference between digital business strategy and a digital marketing strategy? Which one does your organisation have?

So often when an organisation believes they’ve created a digital business strategy, it’s really just marketing and tactic. This video defines what each one is and the differences between them.

We have a range of learning resources available on strategy, innovation and Digital Transformation.Visit our Guides and Case Studies for more.

Or maybe you have some thoughts about this video, why not get in touch and let us know what you’re thinking?