How do we define innovation, and what role does it have to play with regard to strategy?

This “What is Innovation” guide aims to clarify what innovation really means for organisations and the role it plays when creating and executing a Digital Business Strategy.

The word ‘innovation’ has become a highly overused term in today’s digital world, and because of this has started to lose it’s meaning through poor interpretations and the stigma of being a “buzzword.”

You can download the guide below or watch our video here.