Digital Transformation Insights

We believe every great leader can create an exceptional organisation in the digital age

Digital Transformation Insights2020-04-06T15:12:38+00:00

Digital Transformation & AI Case Studies

Banking Institution

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Leading Manufacturer

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Government Dept

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Telecoms Provider

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Enterprise Tech Sales

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Book

The 7 Principles of Digital Business Strategy

The Seven Principles of Digital Business Strategy
by Niall McKeown and Mark Durkin

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace.

About the Author:
Niall McKeown
Digital Transformation Strategist, Author, Lecturer, Keynote Speaker & Business Owner. Award-winning strategy consultant, thought leader and in-demand public speaker on digital transformation with a 20-year track record of delivering game-changing strategies for organisations across the globe.

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Guides

Digital Transformation & AI – Your Top Questions Answered

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