DIGITAL TRANSFORMATION ADVISORY SERVICES
Our experts use our framework and models to help you plan and implement the changes you need to compete successfully in the digital age.
Our Transformation Team
Prof. Niall McKeown
Digital Strategy and Leadership specialist. Ionology CEO and Founder
Digital Sourcing Specialist
Strategy and Communications Specialist
Digital Contracting Specialist
Digital Security Specialist
Digital Technology Specialist
Digital Analytics Specialist
Digital Project Delivery Specialist
What is Digital Transformation?
The aim of digital transformation is to create sustainable competitive advantage by continually delivering better products and services to customers. In the digital age this is enabled by innovation, technology, digital communications and new business models.
EVERY DIGITAL TRANSFORMATION JOURNEY STARTS WITH A ROADMAP
Where are you now? Where are you going? How do you get there?
The Ionology Strategy Quadrant
Each position on the quadrant differs in terms of:
- Rate of business growth and market share
- Sources of potential competitive threat
- Risk of disruption
- Perceived brand value
- Demands on resources (time, specialist talent and cash)
- Differentiated value proposition
- Market size
- Effective marketing tactics
CREATING YOUR ROADMAP
Work with our practitioners to map out the right journey for your business using the Ionology Digital Transformation Framework.
DEFINE YOUR STARTING POSITION
- What is the online strength of your brand (your digital force)?
- Where do you sit in the digital landscape in comparison to your competitors?
- How strong is your value proposition?
- What risks and opportunities do you currently face?
IDENTIFY AND QUANTIFY YOUR OPTIONS FOR GROWTH
- Where do your best sales opportunities lie?
- Which competitors can you displace and how?
- Can you create a more differentiated value proposition?
- How can you leverage your resources to multiply effectiveness of effort?
CREATE YOUR PLAN OF ACTION AND DEFINE MILESTONES
- Communicate the vision and engage your staff
- Create the mile markers, projects and tasks that will bring your plan to life
- Identify key metrics, analytics and baseline statistics
- Identify comms and technology requirements
TRANSFORMATION PROJECT DELIVERY
Once you have a roadmap, we can help turn your transformation plans into reality
- Creating a differentiated value proposition
- Generating customer insights
- Defining key metrics
- Mapping strategy to tactics
- Executing with excellence.
- Moving to an agile innovation mindset, minimum viable products and testing ideas.
- Embedding the processes that will generate constant cycles of innovation, new competitive advantage and engaged staff.
- Transforming your operations and internal processes with technology
- Reinventing products and services with technology-enabled innovation.
Contact Us – One of our advisors will be in touch soon
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