Digital Transformation strategy consultancy
Using Big Data to create Competitive Advantage in new markets
Our expert Digital Transformation consultants help organisations to create competitive advantage by using big data to drive strategic decision making
STEP 1: INTRODUCTION
The first stage of the process is for us to get to know your organisation, the team members leading transformation and for you to get familiar with the journey which we are about to embark on as partners.
We’ll get full insight to your business strategy, resources available and you’ll have a clear vision of where the project will take your business or organisation
STEP 2: DIAGNOSIS OF KEY STRATEGIC CHALLENGES
In order to successfully execute your business strategy, it’s important to understand what the key challenges or barriers will be to achieving your vision. By using data and analytics unique to your business, market and industry, we will diagnose these challenges in order to allow you to combat them successfully.
You will have a clear, data-proven picture of your competitors standing in the market versus yours, in terms of: competitive advantage, resources, innovations, customer volumes and customer behaviour.
We run Innovation Labs, where our team spends 5 days (10am-5pm) with your team working through a process of innovation which will result in a minimum viable product (MVP) for you to test the market with.
STEP 3: IDENTIFYING & VALIDATING OPPORTUNITIES
Using Ionology’s Digital Transformation Framework, we will work with your team to identify new opportunities that can help you overcome strategic challenges and create competitive advantage. To generate data and insights into customer behaviour, we will run experiments to test and adapt our assumptions in the market.
Identification and validation of opportunities to innovate and create competitive advantage either within your current market or for new market entry.
STEP 4: PLOTTING YOUR DIGITAL TRANSFORMATION ROADMAP
Based on the data gathered, we will help you plot the next 1-3 years of your journey to Digital Transformation
A Digitally Transformed business that uses data to drive decision making, minimise risk, predict outcomes, innovates and achieves strategic ambitions.