Organisational empowerment is a term which became popular in the 1980’s and 1990’s and refers to measures which have been designed to increase the degree of autonomy and self determination in an organisation’s people. It expresses movement from a position of deficit to a position of strength.
Empowerment is an intentional on going process centred in an organisation, with a supporting culture, strong engagement and communication, knowledge management and participation of people, resulting in the organisation taking control and developing mastery in their particular environment or marketplace.
So what is digital empowerment and how do you achieve it?
In simplest terms it is taking control of your digital agenda rather than being controlled by the outside digital world. It is developing digital mastery in your particular sector. Research carried out by MIT has found that those organisations that achieve digital mastery can increase their profits margins by over 25%. It is, in practice, Digital Transformation.
“Strategy creates competitive advantage, your people and a culture of innovation sustains it and technology and communications are the means by which it is delivered.”
In essence, this is the basis of all Digital Transformation programmes. Digital empowerment is itself creating an organisational environment in which Digital Transformation flourishes rather than an organisation led and controlled by the outside digital world.
Digital empowerment, to us, falls under the culture and engagement of the people of an organisation. You can read more about what culture has to do with Digital Transformation here, and the importance of engaging your people in the Digital Transformation process here.
Digital empowerment is what assists organisations in opening up the knowledge, experience and values that people already have – it is about discovering and releasing the power of your people in a controlled and focussed way.
An enormous part of digital empowerment is creating a culture that supports and thrives on rapid innovation. Why is this? Well, when we discuss “Digital Transformation”, the word digital in this instance refers to the rapid pace of change that is occurring in all industries – we need to be able to quickly innovate and test assumptions, and to do so without fear of failure but with learnings and improvements each time.
Watch this video to find out more about creating a culture of innovation:
If you’d like to read more about where through culture and innovation fit into Digital Transformation and the importance of digital empowerment, visit our Digital Transformation framework page for a full step-by-step guide.