LEADING DIGITAL TRANSFORMATION
LESS THEORY, MORE ACTION
Relevant, effective, evidence-based transformation planning using a data-driven framework
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THE IONOLOGY DIFFERENCE
We take a practical, data-driven approach to digital transformation.
Use our business transformation modelling framework & software to:
- Co-ordinate Leadership, Marketing, Tech & Innovation
- Find new ‘white space’ market opportunities
- Employ the most effective marketing tactics
- Understand when and how to take on your competitors
- Grow your business and become digital innovators
DIGITAL GAP ANALYSIS
The World’s only online gap analysis that tells you where you are on your digital transformation journey, what the roadblocks are and most importantly what to do next
- It takes 5 minutes
- Free personalised report
- Create a baseline score
- Find out how to move from “doing digital” to becoming a “digital innovator”
- Discover the best starting point for your transformation plan
TALKING ABOUT TRANSFORMATION
Why do digital transformation projects always over-resource IT?
Digital transformation starts with a change in mindset. How much time and resource should an organisation commit to making that mind shift?
It’s said that “strategy is where we create our competitive advantage”. How much money, how much time and how many people are dedicated to finding new competitive advantage?
Digital Transformation and Innovation aren’t Powered by Good Ideas
According to Wikipedia, Innovation can simply be defined as a “new idea, more-effective device or process.” However, they also go on to say that innovation is often also viewed as the “application of better solutions that meet new requirements, unarticulated needs, or existing market needs.”
In my experience, in the context of Digital Transformation, I think none of these explanations work.
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Is Digital Transformation a Modern Day Emperor’s New Clothes?
The Emperor’s New Clothes is a short tale written by Danish author Hans Christian Anderson about 2 weavers who promise an Emperor a new suit that they say is invisible to those who are unfit for position, stupid or incompetent. When the emperor parades before his subjects in his new clothes, no one dares to say that they don’t see any suit of clothes on him for fear that they will be seen as “unfit for their positions, stupid or incompetent.” Finally a child cries out “but he isn’t wearing anything at all.”
read moreFREE INTRODUCTORY LEADERSHIP DEVELOPMENT COURSE
An introduction to digital transformation for C-Suite, Marketing, Technology & Innovation leaders
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