Digital Transformation Framework2020-11-13T04:15:28+00:00

Digital Transformation Framework

Use a data-driven digital transformation framework to evaluate opportunities, develop an evidence-based roadmap for growth and create an effective plan of action.

7 Principles of Digital Strategy

Stop Committing ‘Random Acts of Digital’

Our data-driven transformation framework enables you to:

  • Identify opportunities for growth
  • Identify opportunities for innovation
  • Identify new sales opportunities
  • Employ the most effective marketing tactics for your business
  • Understand if and how you can take on your digital competitors
  • Identify capability gaps
  • Select or create the right technology to deliver transformation
  • All using data driven decision making.
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Use Data to Diagnose the Best Opportunity for Business Growth

Creating a vision and a clear journey as well as expressing the value that brings to your customer, is crucial when delivering change. This process is significantly simplified and structured using this framework.

Ionology Digital Transformation Framework - Yourself
Ionology Digital Transformation Framework - Customer

Calculate Exactly What the Customer Wants

This framework helps you calculate the volume of customers in the market you wish to grow in, identifies the tasks the customer is trying to achieve and tests if the customer would buy your proposition over that of your competitors.

Evaluate Your Competitors

Don’t waste your resources taking on battles you can never win. Understand your competitors’ propositions, calculate their online force and find a niche you can own.

Ionology Digital Transformation Framework - Market
Ionology Digital Transformation Framework - Resources

Make Plans That Are Achievable With the Resources at Hand

Leverage what you have to get what you need. Your organisation’s available resources play a key role in how your digital transformation journey will map out. Time, talent for innovation and cash availability can all be leveraged to your advantage.

This Is The Ionology Strategy Quadrant

Principle 5: Where are we now?
Principle 6: What play can we make?

Ionology Digital Transformation Framework - Digital Business Strategy Quadrant
Ionology Digital Transformation Framework - Define Your Baseline

Define Your Baseline

Principle 5: Where are we now?

All transformation journeys have a starting place – where you are now in the digital marketplace. Use data to define that position in the Ionology strategy quadrant and give your organisation common understanding for ultimate clarity in communication.

Select Your Play

Principle 6: What play can we make?

There are set plays for moving around the quadrant. Calculate implications of any given play on your top line growth, cost of investment and use of resources before you pivot your business.

Ionology Digital Transformation Framework - Select Your Play
Ionology Digital Transformation Framework - Strategy Execution

Create A Clear Plan Of Action For Managers To Implement

Principle 7: Strategy Execution

Turn your transformation strategy into actionable projects and tasks. Assign responsibility, unify your people and bring your plans to life.

Download our Frameworks

5 Change Blocks of Digital Transformation

Digital Transformation Framework – Building Blocks

Ionology Digital Transformation Framework - Part 1 of 2

Digital Transformation Framework Part 1 of 2 – Micro analysis

Ionology Digital Transformation Framework - Part 2 of 2

Digital Transformation Framework Part 2 of 2 – Quadrant

Ionology Digital Transformation Framework - Digital Business Strategy Quadrant

Digital Transformation Framework – Strategy

What Would You Like To Do Now?


Common Course Questions & Answers

Can I Use Ionology Digital Transformation Frameworks in My Business?2021-03-17T19:54:31+00:00

Yes, under licence.

Ionology digital transformation frameworks are copyright.  They are not open-source.   Our partnership programs offer a variety of assets that any licensed public administration, enterprise or consulting practice can use.  The Ionology toolbox of digital transformation assets can then be implemented by you with no additional cost as long as the licence is maintained.

The images shared can not be replicated, modified or incorporated into other digital transformation frameworks without consent.

Special agreements are available to academic institutions that wish to utilise Ionology frameworks in their courses.

As we are sure you can appreciate, the creation of this intellectual property is expensive and has taken many years.  We would appeal to your good nature to help us continue our business by licensing the content rather than stealing it.

How Can You Tell if Your Business Needs to Use a Digital Transformation Framework?2021-03-17T19:54:25+00:00

Some businesses don’t feel the need to digitally transformation.  They may be right!  Not every business has to digitally transform and the level of urgency to do so is often exaggerated.  However, businesses that are growing fast  find that a lack of agility can often end their run of good fortune as industry innovators change customer behaviours.

Take for example the Hotel sector.  Few foretold that middle-men like would be capable of taking 15%+ of their booking revenue back in the early 2000s.  Could they have done something about it?  Yes, they could have. If they deployed massively simplified booking engines and followed customer data. The data shows that most people seek out the hotels website before booking on the 3rd party middle-men.  The hotel website must be the same price as the third party aggregator however the hotel website wants to ‘upsell you’ breakfast, champagne or rose petals.  95% of customer purchase the cheapest room and assume that breakfast and champagne are for sale when they get there.  The hotel pays 15% because they didn’t look at the data and experiment.

Using a digital transformation framework and methodology would likely have lead the hotel to this conclusion long before it was too late.  Digital transformation frameworks are a great way of exploring the changing customer trends, adding context to data and making innovation choices that are strategically aligned.

Below is a digital transformation tool created by Ionology that lets us very rapidly ask a few questions and let the customer self-select if they need to digitally transform or not.

Tool to Rapidly Test if a Commercial Organisation Needs to Digitally Transform


How is a digital transformation framework different from a business strategy framework?2021-03-17T19:54:18+00:00

A business strategy focuses on the operation of the existing business.  A digital transformation strategy is a plan of action to reposition a business in the digital economy by changing how it competes, innovates and delivers its products and services.

Many in both private and public sector conflate ‘digitisation’ with ‘transformation’.  Digitisation is a required first step in order that basic systems and processes are computerised.  This is considered a basic, essential exercise in operational efficiency. It is not, however, transformational.  It does not reposition a business in the digital economy by way of new business models, products and services.

  • A banking mobile app is not transformational, it’s a customer expectation.
  • Getting an invoice online is not transformational.  It’s a minimum customer expectation.
  • Having application forms online is a customer expectation.

Upgrading these functions may appear in a digital strategy or even a business strategy but they are not considered as ‘transformational’ features in a digital transformation strategy as they represent normal running objectives of the intuition.

Where do we start?2020-04-03T02:51:09+00:00

The starting point for any digital transformation project is with strategy and with strategy.  We have to use the 7 Principles of Digital Transformation Framework, developed by Ionology. It is academically peer-reviewed and taught in many leading universities. Out of the framework; you can start with any of the first 6. #1 Know yourself, #2 Know your customer, #3 Know your market place, #4 Know your resources, #5 Where are you now?, #6 Where do you want to go?  #7 is Creating your Strategic POA. Most people feel more comfortable starting with where they are now and where they want to go. But it is equally as valid to start with “Know Yourself”, a diagnosis of the situation and articulate your unique VP going forward. Strategy is not written in a linear sense, as we get more data and we start to query the process, our value proposition can change, our ambitions can change, until we reach the time where we are content with our chosen play or pathway. The advice which we would offer is to start at number one “know yourself” and truly diagnose the current situation as to “why we need change” or start with number 5 which is “where are we now” as both are similar inward reflections of your organisation.

Does the framework work for any organisation?2019-06-13T12:57:30+00:00

The framework works for any organisation prepared for change. The organisation must first have accepted there is a requirement for transformation and then must be willing to accept data will give guidance but leadership must take decisions. Marketers can communicate, but value propositions must be made. Technologists can deliver technology, but the endgame of what they’re trying to achieve must be clearly articulated and understood before technology is included. It will work for any organisation whether they are commercial or public sector, charitable or even political. The challenge each organisation has is making sure the culture is willing to accept change. However, the framework will accommodate any organisation.

How does the framework work?2019-05-15T21:02:39+00:00

The framework takes an in-depth look at what you would like to achieve in terms of your own ambitions and how you can create a unique value proposition. It uses data to understand what is happening in your marketplace – who are your competitors, how much momentum do they have and how can you create a plan to displace them? It also uses data to establish what the customer demand is and understand if you are able to attract enough customers with your value proposition. The framework takes into consideration the available resources your organisation has in order to be able to calculate if you have enough resources to achieve your stated ambition. It provides a list of “plays” or pathways your organisation can take from where it currently is to where you want it to be, taking into consideration whether you have capacity, capabilities and innovations to drive the change needed within your organisation. Last is the execution of your organisations new strategy using the all important tactics to be carried out in order to deliver upon your ambition. The framework guides you through the process of gathering the data, calculating the requirements and creating measured outcomes. It principally requires inputs from leaders, marketers and technologists to drive the organisation forward on your chosen path of growth.

What skills are required to use the Ionology Digital Transformation framework? Can this be done in-house?2019-05-15T21:06:58+00:00

Leadership skills are typically needed – best suited for leaders and decision makers who can ask the right searching questions when trying to diagnose the situation and can lead organisations through change. These individuals will also have the ability to remove the ‘noise’ from the conversation and understand the strategic imperatives. The challenge with many organisations that have undertaken this in-house, is that they can quickly get swamped, resorting back to tactical, non-strategic actions that run and drive day-to-day business; talking about their internal capabilities and desires as opposed to the strategic way ahead.

It is strongly advised that you attain an external person/resource, free from corporate baggage, who can ask questions and keep the conversations strictly strategic and in line with the framework, to prevent people from drifting into anecdotal hearsay about why they should or shouldn’t be performing particular tasks. The preference is external, but this is not to say it cannot be done by an impartial leader who can make pragmatic decisions.

What data do we need?2020-04-05T16:28:07+00:00

The data can come from using software provided by Ionology or other third-party sources. For example, if you wish to find out how your competitors are doing online, our free software tool will enable you to score yourself against them.

If you want to ascertain customer demand in the marketplace, use google keyword planner. Experimentation can be used to make judgement calls on customer tasks and intent to complete particular tasks. For more information on what data can be obtained and how, take our free Digital Transformation training course or get in touch.

How do we carry out ‘business as usual’ and transform at the same time?2019-05-15T21:06:06+00:00

There are mechanisms within the cultural block of the transformation Framework that will help you create the right cultural change. Cultural change does not mean you have to stop doing what your organisation does and immediately switch over to what you would like to do.

There are proven methods to address this. These methods need to be resourced to ensure business as usual is delivered whilst enabling the transformation process to begin by a series of small transitions, growing into much larger transitions.

What will the Framework tell us?2019-05-15T21:05:45+00:00

The Framework uses data to calculate both customer demand and competitive force within the marketplace.

It will tell you if you have the right resources before entering new markets, creating new markets or competing in existing markets.

The framework will tell you if you have a clear ambition and a clearly articulated value proposition.

It will tell you what strategic “play” or pathway best suits your organisation’s growth plans and how to execute.

Most of all, by choosing a play, you will be able to understand much more clearly what actions and tactics you should not be partaking in, as well as those which should be encouraged.

Finally, the framework will help you develop a coherent plan of action, a set of tactics and defined outcomes which are typically delivered through technology and communications. It will provide the guidance required for your organisation to improve innovation and close capability gaps.

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