The Framework uses data to calculate both customer demand and competitive force within the marketplace.
It will tell you if you have the right resources before entering new markets, creating new markets or competing in existing markets.
The framework will tell you if you have a clear ambition and a clearly articulated value proposition.
It will tell you what strategic “play” or pathway best suits your organisation’s growth plans and how to execute.
Most of all, by choosing a play, you will be able to understand much more clearly what actions and tactics you should not be partaking in, as well as those which should be encouraged.
Finally, the framework will help you develop a coherent plan of action, a set of tactics and defined outcomes which are typically delivered through technology and communications. It will provide the guidance required for your organisation to improve innovation and close capability gaps.