What is a Digital Transformation Strategy? A Digital Transformation Strategy is a
Can any leader declare that they have truly become a digital leader and that their organisation has been fully transformed in the new digital world? The first problem in making such a declaration is that there is no agreement on what being a digital leader means. Even the language around digital transformation is only properly developing now.
Most digital transformation strategies are neither strategic nor transformational. Michael Porter, the famous Harvard Strategy Professor said "If we're satisfied with vague strengths and weakness lists, we're not thinking very clearly about strategy". "There's a distinction between operational effectiveness and strategic positioning". "Should we be on the cloud or have our own servers? That's an operational effectiveness question. What we understand is that operational effectiveness is not strategy".