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What is Wrong with Most Digital Transformation Strategies?

By |November 22nd, 2017|Categories: Blogs, Digital Transformation strategy, Questions & Answers|Tags: |

Most digital transformation strategies are neither strategic nor transformational. Michael Porter, the famous Harvard Strategy Professor said "If we're satisfied with vague strengths and weakness lists, we're not thinking very clearly about strategy". "There's a distinction between operational effectiveness and strategic positioning". "Should we be on the cloud or have our own servers? That's an operational effectiveness question.  What we understand is that operational effectiveness is not strategy".

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The 7 Principles of Digital Business Strategy

The Seven Principles of Digital Business Strategy
by Niall McKeown and Mark Durkin

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace.

About the Author:
Niall McKeown
Digital Transformation Strategist, Author, Lecturer, Keynote Speaker & Business Owner. Award-winning strategy consultant, thought leader and in-demand public speaker on digital transformation with a 20-year track record of delivering game-changing strategies for organisations across the globe.

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