Many businesses look to technology as a starting point when they want to implement innovation, but technology is only the delivery agent. The starting point is strategy. To be able to deliver upon a digital business strategy, the departments, teams and processes within the business must all be aligned. Next comes engagement, we must ensure that the staff are engaged with the digital business strategy. After all, these are the people who will be delivering the strategy.

The hierarchy of needs of the staff must be met and they must understand and be educated on the digital business strategy to ensure capability gaps are closed. It is only then that innovation can happen. To find out more you can download the ebook here.

Or you can watch the video below: