Latest Posts from our Digital Strategy Blog
How to Run Accurate A/B Split Testing 18 Feb 2013Imagine you have a reasonably popular website that receives 10,000 visitors per month and has a conversion rate of 3%. [...]
Channel Conflict: Manufacturers’ Greatest Online Strategy Challenge and 5 Possible Solutions 17 Jan 2013Digital channel conflict isn’t new. This McKinsey report published in 2005 talks about the increasing problems distributors, wholesalers and [...]
Google Search, Content Marketing and Marketing Theory Align 11 Dec 2012Google shapes digital marketers’ activities more than marketing theory and university marketing qualifications. In the quest for more attention, [...]
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