The data can come from using software provided by Ionology or other third-party sources. For example, if you wish to find out how your competitors are doing online, our free software tool propulsion.ionology.com will enable you to score yourself against them.
If you want to ascertain customer demand in the marketplace, use google keyword planner. Experimentation can be used to make judgement calls on customer tasks and intent to complete particular tasks. For more information on what data can be obtained and how, take our free Digital Transformation training course or get in touch.