A programme delivered by Ionology 3-4 times a year at Enterprise Ireland, Dublin, it is designed specifically to allow participants to learn how to:– Define the purpose of your digital marketing and create a Digital Marketing Strategy for your company

– Understand the importance of your unique value proposition within the marketspace

– Use data to understand customer demand

– Use data to understand market opportunity

– Develop a road map for implementing your Digital Marketing Strategy

– Calculate opportunity cost and if you have the resources to compete

– Define engine of growth online

– Know if you are being successful in implementation

– Understand tactics needed to implement your strategy

– Understand how to measure milestones and success.

This workshop has been created for C-Suite and Senior Management.

Post-Workshop Follow-up: This is a 2-hour one-on-one consultation session with Niall McKeown. The output will be to assist you clarify and refine your Digital Marketing Strategy and roadmap for implementation. Time slots for this will be allocated on the day of the workshop.