Digital Transformation
Executive Development Courses
Delivered On-Premise, Worldwide
Empowering leaders to build agile, transformed, digitally innovative
organisations. Enterprise and Government courses delivered worldwide
A Practical, Action-Oriented Course for Decision Makers, Regardless of Technical Ability


Understanding the fundamentals of digital transformation from a leadership perspective. We look at how digital innovators outpace those ‘doing digital’ and examine how data and digital transformation frameworks can enhance decision-making and communication.
Using a practical, data-driven framework to create a proven, effective plan of action. Learn how to identify, validate and quantify opportunities that create step change and win new competitive advantage for the organisation.
Claims that businesses can simply turn on innovation are false.  For innovation to work, leaders have to clear the path for change.  Learn how to create new, sustainable, practical competitive advantage using technology that leverages existing business assets.

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For Those That Pass Exam Course Level 2 & Above
  • Understand how digital leaders think, use data to plan and technology to deliver
  • Become a recognised digital transformation expert
  • Progress your career
  • Learn the world’s most advanced digital transformation framework
  • Talk the language of transformation and confidently lead teams
Digital Transformation Strategy Push or Technology Pull?
These Courses Provide Balance Between Data-Driven Strategic Planning & Technology Induced Inspiration
What will you learn on our courses?
Some of the questions you’ll be able to answer after taking a course
We are undergoing digital transformation. Have we defined what the means?
How is digital transformation changing my industry?
Why digitising our existing product/service isn't digital transformation
Why should everyone have a 'digital mindset' and what does that mean?
What are the major myths and missteps of digital transformation?
What practical steps should we implement to become more digitally innovative as an organisation?
What are the practical steps we can take to make my business more efficient leveraging technology?
What are the practical steps we can take to understand and take action from our analytics?
What are the practical ways to build digital business roadmaps?
What are the practical ways to building a culture of innovation leveraging technology?
What are the best case studies that could inspire change in our business?
What role does culture play in digital transformation and how can it be altered?
What is the leader's, managers and operations roles when it comes to transformation?
How do we become more resilient to new market entrants?
How can I create a digital business strategy when I don't really understand technology or digital marketing?
How do I evaluate new ideas or initiatives involving technology as a non-technical decision maker?
Who are the key people to lead digital transformation?
What is more important - business strategy or technology and how do I integrate the two?
What do I need to know in order to plan for the next 1, 5 or 20 years?
How do we recognise events that could trigger major disruption in our industry?
How can I better understand our position in the digital space and what we can do to change it?
Should digital transformation not be left to the technology teams?
Introduction & Overview - 5 Change Blocks of Digital Transformation
An introduction and overview to Ionology’s Leader’s Guide to Digital Transformation.
How Digital is Changing Your World
A high level overview of the rapid pace of change being caused by technology adoption. How that change is only expected to gather pace and how organisations need to become ‘Digital Innovators’ if they are to remain relevant.
Terminology Used in Digital Transformation Projects
Digital Disruption is often misunderstood as most digital projects, companies and innovations are not disruptive. What they permit is an organisation to compete more aggressively, displace competitors, change how people engage with a business, but that doesn’t make them disruptive. >> Download Course Materials
Sustaining Innovation Over Disruptive Innovation
Making services or products that are more ‘affordable’, ‘effective’ and ‘convenient’ is a sure way to create disruption. Most businesses don’t need to disrupt and nor will they be disrupted. They simply need to leverage technology to be able to compete more aggressively in a digital world. >> Download Course Materials
Most Good Digital Transformation Strategies Don't Mention Technology
Do you really have a transformational strategy? Do you even have a strategy? Setting targets, integrating systems, creating content, using power statements, describing your vision…these things are not strategic. To create an effective digital transformation strategy, we must understand the basic principles of what a strategy contains. >> Download Course Materials
Adapting to Change In Digital Transformation Projects
A short closing video on the theme of digital transformation terminology. A powerful insight and quote from who else but Albert Einstein. >> Download Course Materials
6 Differences Between Digital Innovators & Those Simply 'Doing Digital'
This lesson provides a comparison table of 6 key characteristics of highly successful ‘Digital Innovators’ and asks you to compare your organisational approach. The same technology, talent pool and resources are open to almost all businesses, so what the the winning characteristics of winning organisations? >> Download Course Materials
Technology is a Business Enabler, Not a Differentiator
Finishing off the difference between ‘digital innovators’ and those simply ‘doing digital’, this video also tackles the fact that digital transformation strategies that start with, or focus upon technology are unlikely to succeed. The strategy must focus upon customers and creating competitive advantage which is enabled by technology. >> Download Course Materials
Donkey Kong, Super Mario & the Challenges of Digital Transformation
Donkey Kong tries to knock Super Mario off his journey of Digital Transformation. He needs to learn how to avoid barrels of distraction and falling for the mistake that digital transformation is all about technology. Donkey Kong tries to knock Super Mario off his journey of Digital Transformation. He needs to learn how to avoid barrels of distraction and falling for the mistake that digital transformation is all about technology. This lesson describes the engine needed to create a truly innovative transformed organisation and the key advantages experienced by staff, customers and managers. >> Download Course Materials
The 7 Principles of Digital Business Strategy
There are many ways organisations approach digital transformation and the strategy required to create competitive advantage and cost savings. The 7 Principles model is the only academically peer reviewed and published model built specifically for digital transformation. It insists on evidence based decision and provides methods to discuss and select key strategic customer centric moves embedded in evidence and data. >> Download Course Materials
Would you like to arrange a course for your organisation?
Prof. Niall McKeown explains how a practical framework, used in the right way, will help create innovative organisations able to flourish in the digital economy.
Want to discuss your executive development needs?
Course participants are leading global enterprises to greater success
“Great experience, definitely recommendable!  Plan now to implement the framework, holistic approach, video marketing, analytics and strategy board.” Narjeet Soni

Lean Apps, Berlin

“Excellent – expert driven content, strong case studies, interactive, energetic, informative and well presented.” Anthony McCauley


“Very practical…was very intensive and invited discussion. Case studies helped paint a picture of the methodology put into practice.” Richard Bowden


Course Lecturers
Meet the team of experts who will be teaching the course
Prof. Niall McKeown

Prof. Niall McKeown

CEO of Ionology

Founder of Ionology and creator of Ionology’s digital transformation frameworks, Niall is a visiting professor at Ulster University. He is also the co-author of the book The 7 Principles of Digital Business Strategy.
John Briggs

John Briggs

Head of Coaching, Ionology

John is an internationally qualified Learning and Management coach. His speciality is helping senior executives understand and navigate the cultural changes they encounter and helping change the mindset and habits within a department, business unit or entire organisation.
Seth Erickson

Seth Erickson

MD of Ionology USA

As an award winning Creative Director and technologist, Seth has helped numerous organisations such as Verizon, Warner Brothers, Adidas, and Redbox work on their customer experience projects.  He now guides organisations through their Digital Transformation journey using Ionology’s frameworks, models and processes.
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