Creating competitive advantage using emerging technologies

A business leader’s guide to extracting value from new technologies.
Gain first mover advantage and get ahead of the pack.

A Practical, Action-Oriented Course for Senior Executives, Marketing, IT and R&D leaders


A non-technical leader’s guide to extracting business value from emerging technologies, finding opportunities that create competitive advantage using technological game-changers and asking the questions that generate actionable insights.


The leader’s challenge is not to understand how the technology works, but the power that can be unleashed to create new competitive advantage by reinventing products and services using these technologies. We will help leaders translate these ideas into the context of their marketplace and organisation so they know where to focus their efforts.

Available formats:

Online or 2 Day Classroom


Using data to find opportunities leveraging new technologies such as:

  • Artificial Intelligence
  • Machine Learning
  • Internet of Things
  • Lean Analytics
  • Quantum Computing

Available formats

Online or On-premise


Understanding how to extract business value from emerging technologies, using data to find opportunities that leverage them and practical workshops to explore and experiment with how these can be used in new, innovative ways.

Available formats

On-Premise only

What will you learn on this course?

Some of the questions you’ll be able to answer after taking a course

What are the latest emerging technologies?
Which technologies are being employed in my industry?
Which of these are important to me and which can I dismiss?
Who is using emerging technologies successfully? What case studies can we learn from?
How can emerging technologies make us more competitive?OverviewDetailedPractical
Which is more important - technology or strategy?
How do I keep up to date with technologies as a business leader?
What is my role as a business leader when it comes to technologies?
How much should these technologies influence our strategy?
Who needs to be involved in our conversations around strategy and technology?
How advanced is the technology?
When will I start seeing an impact from these technologies?
Now that I understand the technology what do I need to do?
How much does it cost to implement these technologies?
How do I plan to implement these technologies
How do I decide which technologies are right for our business?
What barriers and problems are we likely to face when implementing these technologies?
How do we differentiate between technologies that benefit our business and those that impact our customers?
Will using new technology help us avoid disruption?
How do I direct my teams in the right way when it comes to emerging technology projects?
How do we test the impact these technologies will have?
Is there a low cost, low risk way to test the water with these technologies?
Where do we start?
Case studies3610

Getting Started


Online modules (mindset and planning) can be taken as an individual or as an organisation. Please contact us to discuss your requirements or to sign up.


We can deliver this course on your premises for groups. You can download the brochure to see all our corporate courses or drop us a line to discuss your requirements.

Course Lecturers

Meet the team of experts who will be teaching the course

Prof. Niall McKeown

Prof. Niall McKeown

CEO of Ionology

Founder of Ionology and creator of Ionology’s digital transformation frameworks, Niall is a visiting professor at Ulster University. He is also the co-author of the book The 7 Principles of Digital Business Strategy.

John Briggs

John Briggs

Head of Coaching, Ionology

John is an internationally qualified Learning and Management coach. His speciality is helping senior executives understand and navigate the cultural changes they encounter and helping change the mindset and habits within a department, business unit or entire organisation.

Gary Armstrong

Gary Armstrong

Chief Innovation Officer, Ionology

A highly experienced technology infrastructure specialist, Gary helps business leaders understand the impact of emerging technologies on their business, the opportunities for disruption and how these new methods of working change the decision making process of business leaders.

Seth Erickson

Seth Erickson

MD of Ionology USA

As an award winning Creative Director and technologist, Seth has helped numerous organisations such as Verizon, Warner Brothers, Adidas, and Redbox work on their customer experience projects.  He now guides organisations through their Digital Transformation journey using Ionology’s frameworks, models and processes.

Arrange a call with a course lecturer