What is innovation? – a question that tends to generate a lot of varied answers that all mildly reflect new technology and creativity. To provide clarity about what innovation is, we have created a video providing our definition of innovation, and most importantly, the role innovation plays in Digital Business Strategy.

Would you like to know more about our thoughts on innovation? We have a created a range of learning resources. Visit our Guides and Case Studies for more.

Do you have any thoughts about this video, why not get in touch and let us know what you’re thinking?