Digital Transformation Course London 2020

Leading Digital Transformation

Practical & intensive 1-day course for Senior Leaders

18 September 2020

Book Your Place

Digital Transformation Course – London 18 September 2020

Total Cost £714.00 per person

What You’ll Learn

Leading Digital Transformation

Debunk the common myths about Digital Transformation

Digital Transformation Frameworks

Apply the world’s default method for Digital Transformation

Data Driven Decision Making

Know what data to look for, where to find it, and how to use it

Digital Transformation Case Studies

Learn how businesses have used our framework to digitally transform

Innovation & Technology

Understand the role technology and agile innovation plays in Digital Transformation

Guiding Your Own Digital Transformation

Planning and measuring people, insights, actions, and outcomes


09:30 – 10:00 Welcome & Registration

10:00 – 11:15 Digital Transformation

  • What is Digital Transformation?
  • What are the biggest Digital Transformation myths?
  • Where should we start with our Digital Transformation?

Coffee Break (11:15 – 11:30)

11:30 – 13:30 Roadmapping your Transformation

  • How does a framework operate?
  • The Ionology Digital Transformation Framework
  • The Ionology Strategy Quadrant

Lunch Break (13:30 – 14:15)

14:15 – 15:45 The Competitive Marketplace

  • How does market position affect growth?
  • What are the forces that drive changes in market position?
  • What resources do we need to change position?
  • What marketing techniques work for different market positions?

Coffee Break (15:45 – 16:00)

16:00 – 17:30 Transformation, Innovation and Technology

  • What is the relationship between transformation, technology and innovation?
  • How did Apple make it to Prime position?

17:30 – 18:00 Summary & Wrap-up (including Q&A)

Our Approach

Active Experimentation

Use real world data to determine if there’s market opportunity for your ideas, then calculate the amount of time, leadership talent and cash needed before you even start.


Leadership theory and Ionology’s Digital Transformation framework will guide your decision making, giving you extra confidence that you’re making the right call.

Shared Experiences

Reverse engineer successful Digital Transformation case studies, learn from others, hear their stories of success and failure, and how they handled both.

What Our Participants Say

“Excellent! Expert driven content, strong case studies, interactive, energetic, informative and well-presented.”
Anthony McCauley


“Fast paced. Excellent quality of content and delivery”

Tim Willoughby

Garda Siochána

“Degree of interaction and quality of delivery – excellent! Case studies were appropriate and relevant to actual challenges faced in the workplace.”

Paul Jackson

Derry Strabane District Council

“Very practical – Niall was very interactive and invited discussion. Case studies helped paint a picture of the methodology put into practice.”

Richard Bowden




  • C-Suite leaders wanting to understand digital transformation from a strategic business perspective
  • Technology leaders wanting to understand and deliver the business benefits of digital transformation
  • Marketing leaders wanting to better understand how to articulate new value propositions in the digital economy
  • Business Consultancies wanting to offer digital transformation services to their clients
  • Sales, R&D and HR Leaders will find this course valuable for improving organisational KPIs
  • Creative/Digital Agencies that want to offer a business led digital transformation solution

Next Course in London

Leading Digital Transformation 

18 September 2020

Lombard Street, London, United Kingdom, EC3V

We also accept payment by invoice or purchase order, please contact us

£595+VAT per person

View all Ionology’s Digital Transformation Courses

Digital Transformation Course Leader

Professor Niall McKeown

Professor Niall McKeown


CEO of Ionology and creator of Ionology’s Digital Transformation framework, Niall is an award-winning strategy consultant, thought leader and in-demand public speaker on digital transformation with a 20 year track record of delivering game-changing strategies for public and private sector organisations across the world. Niall is a Visiting Professor at Ulster University and lectures regularly throughout Europe, Asia and the USA on the topic of digital transformation. Niall has been commissioned to create strategic and transformative Corporate Plans for FTSE 100 companies and has worked with over 200 organisations worldwide that demand rapid growth in the digital age. Niall is the co-author of the recently published book The Seven Principles of Digital Business Strategy, commissioned by Babson College, the number one college for entrepreneurship in the US.

Read more about Niall.  Watch Niall speaking.