Leading Digital Transformation – Course

A practical 1-day course for leaders who need to rapidly create effective change

Why take this course?

Digital innovators are winning in the rapidly evolving digital economy. They have access to the same technology and resources as everyone else, so what’s their winning formula? They have Digitally Transformed. We can help you do the same.

This course is designed for organisational leaders who want to digitally transform their services and are looking for a practical, proven and easily adopted solution to implement effective change.

Who is this course for? Senior Executives, marketing and technology leaders who want to create new competitive advantage, overcome disruption and become more relevant to customers.

About Our Digital Transformation Framework: The framework helps leaders to systematically identify the most efficient route that will enable their organisation to achieve their strategic goals, create a plan of action for teams to execute and ensure those outcomes are delivered. The framework is easily implemented which means effective change is rapidly achieved.

Learning Outcomes

At the end of this course you’ll be able to answer the following questions:

  • What is digital transformation?
  • What are the biggest digital transformation myths?
  • Where should we start with our digital transformation?
  • How does a digital transformation framework operate?
  • How does market position affect growth?
  • What are the forces that drive changes in market position?
  • What resources do we need to achieve our goals?
  • What are the most effective marketing techniques for our market position?
  • What is digital disruption?
  • What is the relationship between strategy, technology, marketing and innovation when it comes to digital transformation?
  • What are the main building blocks of digital transformation?

Our Approach

Active Experimentation

Use real world data to determine if there’s market opportunity for your ideas, then calculate the amount of time, leadership talent and cash needed before you even start.


Leadership theory and Ionology’s Digital Transformation framework will guide your decision making, giving you extra confidence that you’re making the right call.

Shared Experiences

Reverse engineer successful Digital Transformation case studies, learn from others, hear their stories of success and failure, and how they handled both.


What Our Participants Say

“Thank you for a really vibrant day. Great to see passion in bringing added value to the teams with whom Ionology has worked. Quality of content; excellent. Niall is so clearly engaged that this makes a difference straight away.
Bernie McQuillan

Belfast Health Trust

“Fast paced. Excellent quality of content and delivery.”

Tim Willoughby

Garda Síochána

“Excellent! The course was quite intense, but I enjoyed it”

Keith Kilpatrick

Southern Regional College

“Excellent – expert driven content, strong case studies, interactive, energetic,
informative and well presented.”

Anthony McCauley














Digital Transformation Course Facilitators

Professor Niall McKeown

Professor Niall McKeown


CEO of Ionology and creator of Ionology’s Digital Transformation framework, Niall is an award-winning strategy consultant, thought leader and in-demand public speaker on digital transformation with a 20 year track record of delivering game-changing strategies for public and private sector organisations across the world. Niall is a Visiting Professor at Ulster University and lectures regularly throughout Europe, Asia and the USA on the topic of digital transformation. Niall has been commissioned to create strategic and transformative Corporate Plans for FTSE 100 companies and has worked with over 200 organisations worldwide that demand rapid growth in the digital age. Niall is the co-author of the recently published book The Seven Principles of Digital Business Strategy, commissioned by Babson College, the number one college for entrepreneurship in the US.

John Briggs

John Briggs


As well as having extensive leadership experience, digital transformation experience and a deep knowledge of corporate governance, John is also an internationally qualified Learning and Management coach. His speciality is helping senior executives understand and navigate the cultural changes they encounter and helping change the mindset and habits within a department, business unit or entire organisation.

Seth Erickson

Seth Erickson


As an award winning Creative Director and technologist, Seth has helped numerous organisations such as Verizon, Warner Brothers, Adidas, and Redbox work on their customer experience projects, as well as strategic and tactical initiatives over the last 12 years.  Most recently Seth has been guiding organisations through their Digital Transformation journey using Ionology’s frameworks, models and processes.

Judith Scott

Judith Scott


With an MSc in Occupational and Organisational Psychology, Judith has worked in management, training and marketing roles for organisations of various sizes both in the UK and internationally. Judith came to the world of digital transformation after experiencing firsthand what happens when you don’t and has been committed to helping other organisations to transform ever since.