Free Online Digital Transformation Course
An introduction to Digital Transformation for C-Suite,
Marketing, Technology and Innovation Leaders
What is the aim of this introductory Digital Transformation course?
To introduce leaders to key concepts and methods for leading their organisation through a process of transformation in the digital age.
Who is this Digital Transformation course for?
High level executives, marketing leaders and technology leaders wanting to understand the basics of digital transformation.
Course Length: Approx. 1 hour
Introduction & Overview - 5 Change Blocks of Digital Transformation
An introduction and overview to Ionology’s Leader’s Guide to Digital Transformation. This video covers the 5 essential change blocks of digital transformation.
How Digital is Changing Your World
A high level overview of the rapid pace of change being caused by technology adoption. How that change is only expected to gather pace and how organisations need to become ‘Digital Innovators’ if they are to remain relevant.
Terminology Used in Digital Transformation Projects
Digital Disruption is often misunderstood as most digital projects, companies and innovations are not disruptive. What they permit is an organisation to compete more aggressively, displace competitors, change how people engage with a business, but that doesn’t make them disruptive. >> Download Course Materials
Sustaining Innovation Over Disruptive Innovation
Making services or products that are more ‘affordable’, ‘effective’ and ‘convenient’ is a sure way to create disruption. Most businesses don’t need to disrupt and nor will they be disrupted. They simply need to leverage technology to be able to compete more aggressively in a digital world. >> Download Course Materials
Most Good Digital Transformation Strategies Don't Mention Technology
Do you really have a transformational strategy? Do you even have a strategy? Setting targets, integrating systems, creating content, using power statements, describing your vision…these things are not strategic. To create an effective digital transformation strategy, we must understand the basic principles of what a strategy contains. >> Download Course Materials
Adapting to Change In Digital Transformation Projects
A short closing video on the theme of digital transformation terminology. A powerful insight and quote from who else but Albert Einstein. >> Download Course Materials
6 Differences Between Digital Innovators & Those Simply 'Doing Digital'
This lesson provides a comparison table of 6 key characteristics of highly successful ‘Digital Innovators’ and asks you to compare your organisational approach. The same technology, talent pool and resources are open to almost all businesses, so what the the winning characteristics of winning organisations? >> Download Course Materials
Technology is a Business Enabler, Not a Differentiator
Finishing off the difference between ‘digital innovators’ and those simply ‘doing digital’, this video also tackles the fact that digital transformation strategies that start with, or focus upon technology are unlikely to succeed. The strategy must focus upon customers and creating competitive advantage which is enabled by technology. >> Download Course Materials
Donkey Kong, Super Mario & the Challenges of Digital Transformation
Donkey Kong tries to knock Super Mario off his journey of Digital Transformation. He needs to learn how to avoid barrels of distraction and falling for the mistake that digital transformation is all about technology. Donkey Kong tries to knock Super Mario off his journey of Digital Transformation. He needs to learn how to avoid barrels of distraction and falling for the mistake that digital transformation is all about technology. This lesson describes the engine needed to create a truly innovative transformed organisation and the key advantages experienced by staff, customers and managers. >> Download Course Materials
The 7 Principles of Digital Business Strategy
There are many ways organisations approach digital transformation and the strategy required to create competitive advantage and cost savings. The 7 Principles model is the only academically peer reviewed and published model built specifically for digital transformation. It insists on evidence based decision and provides methods to discuss and select key strategic customer centric moves embedded in evidence and data. >> Download Course Materials
Know Yourself: Diagnosis
From Diagnosis to Direction: Date Driven Decision Making
Know Your Marketplace: Competitor Analysis
Know Your Customer
Innovation & Selecting a Strategic Journey
Winning Digital Growth Strategies
Becoming an Industry Authority, Is It Achievable?
Resourcing Authority & Innovation
Creating a Sales Pipeline Using Advocacy
Managing Meetings at Determination Time
Testing Important Strategic Assumptions Using Lean Methodology
4 Types of Response Individuals Make When Faced With Organisational Change
Case Study - Testing Propositions Before Going to Market
Case Study - Radical Business Change
Case Study - Local Government Transforming
Case Study - Closing the Capability Gaps
Want to learn more about Digital Transformation and how you can apply Ionology’s frameworks and models to your business? Find out more about Ionology’s Digital Transformation courses.
Advanced Online Digital Transformation Course
Online Video Training Course (approx. 4.5 hours)
£495/ $650 USD / €585 per person
Open Classroom Digital Transformation Courses
1 Day Course hosted in various cities across the globe
From £495/ $595 USD/ €550 per person
Customised Corporate Digital Transformation Courses
1, 3 and 5 Day on premise courses tailored to your industry
10-25 people per group
Digital Transformation Programme for Partners
5 Day Programme supporting organisations to deliver digital transformation services to existing and prospective clients