Free Online Digital Transformation Course

An introduction to Digital Transformation for C-Suite,
Marketing, Technology and Innovation Leaders

COURSE DETAILS

Who is this Digital Transformation course for?
High level executives, marketing leaders and technology leaders wanting to understand the basics of digital transformation.

What is the aim of this introductory Digital Transformation course?
To introduce leaders to basic concepts and methods for leading their organisation through a process of transformation in the digital age.

Technical Understanding Needed:

Leadership Experience Required:

Course Length: Approx. 1 hour

Digital Transformation Case Studies: 0

Introduction & Overview - 5 Change Blocks of Digital Transformation

An introduction and overview to Ionology’s Leader’s Guide to Digital Transformation. This video covers the 5 essential change blocks of digital transformation.

How Digital is Changing Your World

A high level overview of the rapid pace of change being caused by technology adoption. How that change is only expected to gather pace and how organisations need to become ‘Digital Innovators’ if they are to remain relevant.

Terminology Used in Digital Transformation Projects

Digital Disruption is often misunderstood as most digital projects, companies and innovations are not disruptive. What they permit is an organisation to compete more aggressively, displace competitors, change how people engage with a business, but that doesn’t make them disruptive. >> Download Course Materials

Sustaining Innovation Over Disruptive Innovation

Making services or products that are more ‘affordable’, ‘effective’ and ‘convenient’ is a sure way to create disruption. Most businesses don’t need to disrupt and nor will they be disrupted. They simply need to leverage technology to be able to compete more aggressively in a digital world. >> Download Course Materials

Most Good Digital Transformation Strategies Don't Mention Technology

Do you really have a transformational strategy? Do you even have a strategy? Setting targets, integrating systems, creating content, using power statements, describing your vision…these things are not strategic. To create an effective digital transformation strategy, we must understand the basic principles of what a strategy contains. >> Download Course Materials

Adapting to Change In Digital Transformation Projects

A short closing video on the theme of digital transformation terminology. A powerful insight and quote from who else but Albert Einstein. >> Download Course Materials

6 Differences Between Digital Innovators & Those Simply 'Doing Digital'

This lesson provides a comparison table of 6 key characteristics of highly successful ‘Digital Innovators’ and asks you to compare your organisational approach. The same technology, talent pool and resources are open to almost all businesses, so what the the winning characteristics of winning organisations? >> Download Course Materials

Technology is a Business Enabler, Not a Differentiator

Finishing off the difference between ‘digital innovators’ and those simply ‘doing digital’, this video also tackles the fact that digital transformation strategies that start with, or focus upon technology are unlikely to succeed. The strategy must focus upon customers and creating competitive advantage which is enabled by technology. >> Download Course Materials

Donkey Kong, Super Mario & the Challenges of Digital Transformation

Donkey Kong tries to knock Super Mario off his journey of Digital Transformation. He needs to learn how to avoid barrels of distraction and falling for the mistake that digital transformation is all about technology. Donkey Kong tries to knock Super Mario off his journey of Digital Transformation. He needs to learn how to avoid barrels of distraction and falling for the mistake that digital transformation is all about technology. This lesson describes the engine needed to create a truly innovative transformed organisation and the key advantages experienced by staff, customers and managers. >> Download Course Materials

The 7 Principles of Digital Business Strategy

There are many ways organisations approach digital transformation and the strategy required to create competitive advantage and cost savings. The 7 Principles model is the only academically peer reviewed and published model built specifically for digital transformation. It insists on evidence based decision and provides methods to discuss and select key strategic customer centric moves embedded in evidence and data. >> Download Course Materials

Know Yourself: Diagnosis

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From Diagnosis to Direction: Date Driven Decision Making

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Know Your Marketplace: Competitor Analysis

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Know Your Customer

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Innovation & Selecting a Strategic Journey

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Winning Digital Growth Strategies

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Becoming an Industry Authority, Is It Achievable?

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Resourcing Authority & Innovation

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Creating a Sales Pipeline Using Advocacy

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Managing Meetings at Determination Time

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Testing Important Strategic Assumptions Using Lean Methodology

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4 Types of Response Individuals Make When Faced With Organisational Change

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Case Study - Testing Propositions Before Going to Market

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Case Study - Radical Business Change

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Case Study - Local Government Transforming

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Case Study - Closing the Capability Gaps

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what’s NEXT?

Want to learn more about Digital Transformation and how you can apply Ionology’s frameworks and models to your business? Find out more about Ionology’s Digital Transformation courses.

Advanced Online Digital Transformation Course

Online Video Training Course (approx. 4.5 hours)

£495/ $650 USD / €585 per person

Open Classroom Digital Transformation Courses

2 Day Course hosted in various cities across the globe

From £1500/ $1900 USD/ €1800 per person

In-House Digital Transformation Leadership Development Course

2 Day on premise course tailored to your industry

From £40,000/ $50,000 USD /€46,000 + travel expenses

In-House Digital Transformation Leadership Development Course & Consultancy

4 Day course including 2 days training on Ionology’s Digital Transformation frameworks and 2 days formulating your transformation plan

From £60,000 / $75,000 USD/ €70,000 + travel expenses

Digital Transformation Programme for Partners

5 Day Programme supporting organisations to deliver digital transformation services to existing and prospective clients