MANAGE AND DEVELOP YOUR STRATEGY WITH DIRECTION
Build the Strategy that aligns with your vision
Understanding where you sit within the competitive digital landscape is key to plotting where you want your business to be, and creating the plan that takes you there.
Using Direction’s Strategy Board, you can work through Ionology’s 7 Principles of Digital Business Strategy in collaboration with the rest of your organisation.
Define & Measure your Opportunity
Use Direction to understand the size of the opportunity you are chasing by letting it help you to answer the following questions:
» How many customers are looking for your product or service?
» What are they trying to achieve, for example, do they want more information, contact details or a quick sale when they visit your website?
» How does this fit with your value proposition? Do you need to adjust it?
TEST AND VALIDATE THE RIGHT PATH TO REACH YOUR AMBITIONS
Direction software allows you to simulate different routes to creating competitive advantage and achieving your ambitions for your business. By testing multiple paths, without commiting to that journey, you can see which is going to be the most succesful.
Direction uses data and insights from your market or the market you want to move into to accurately show what the outcomes of your strategic moves will be.
Let Data drive your Strategy
Data is king.
At every step of your strategic journey, data is required to understand your marketplace, your customers and the opportunities available to you.
Direction uses data to show your starting point, measure your progress and drive the decisions you make to seize opportunities and achieve your strategic ambition, all while communicating this information effectively throughout your organisational teams.
Schedule a Demo
Please note we will only accept commercial requests to schedule a software demo.