Learn how to use the world’s most advanced Digital Transformation framework by choosing one of the three types of training available


This free Digital Transformation training is entirely online and comes with downloadable learning materials. Get started today!


For CxO’s and Senior management leading their organisations through Digital Transformation. Get in touch for more info.


This programme is for tech, management & comms consultancies who want to become experts at delivering Digital Transformation.


There are 18 videos in this training course below (click on the + to expand the sections). We have 50+ videos available in our advanced course contact us for more information.

Introduction & Overview - 5 Change Blocks of Digital Transformation

An introduction and overview to Ionology’s Leader’s Guide to Digital Transformation. This video covers the 5 essential change blocks of digital transformation.

How Digital is Changing Your World

A high level overview of the rapid pace of change being caused by technology adoption. How that change is only expected to gather pace and how organisations need to become ‘Digital Innovators’ if they are to remain relevant.

Terminology Used in Digital Transformation Projects

Digital Disruption is often misunderstood as most digital projects, companies and innovations are not disruptive. What they permit is an organisation to compete more aggressively, displace competitors, change how people engage with a business, but that doesn’t make them disruptive. >> Download Course Materials

Sustaining Innovation Over Disruptive Innovation

Making services or products that are more ‘affordable’, ‘effective’ and ‘convenient’ is a sure way to create disruption. Most businesses don’t need to disrupt and nor will they be disrupted. They simply need to leverage technology to be able to compete more aggressively in a digital world. >> Download Course Materials

Most Good Digital Transformation Strategies Don't Mention Technology

Do you really have a transformational strategy? Do you even have a strategy? Setting targets, integrating systems, creating content, using power statements, describing your vision…these things are not strategic. To create an effective digital transformation strategy, we must understand the basic principles of what a strategy contains. >> Download Course Materials

Adapting to Change In Digital Transformation Projects

A short closing video on the theme of digital transformation terminology. A powerful insight and quote from who else but Albert Einstein. >> Download Course Materials

6 Differences Between Digital Innovators & Those Simply 'Doing Digital'

This lesson provides a comparison table of 6 key characteristics of highly successful ‘Digital Innovators’ and asks you to compare your organisational approach. The same technology, talent pool and resources are open to almost all businesses, so what the the winning characteristics of winning organisations? >> Download Course Materials

Technology is a business enabler, not a differentiator

Finishing off the difference between ‘digital innovators’ and those simply ‘doing digital’, this video also tackles the fact that digital transformation strategies that start with, or focus upon technology are unlikely to succeed. The strategy must focus upon customers and creating competitive advantage which is enabled by technology. >> Download Course Materials

Donkey Kong, Super Mario & the Challenges of Digital Transformation

Donkey Kong tries to knock Super Mario off his journey of Digital Transformation. He needs to learn how to avoid barrels of distraction and falling for the mistake that digital transformation is all about technology. Donkey Kong tries to knock Super Mario off his journey of Digital Transformation. He needs to learn how to avoid barrels of distraction and falling for the mistake that digital transformation is all about technology. This lesson describes the engine needed to create a truly innovative transformed organisation and the key advantages experienced by staff, customers and managers. >> Download Course Materials

The 7 Principles of Digital Business Strategy

There are many ways organisations approach digital transformation and the strategy required to create competitive advantage and cost savings. The 7 Principles model is the only academically peer reviewed and published model built specifically for digital transformation. It insists on evidence based decision and provides methods to discuss and select key strategic customer centric moves embedded in evidence and data. >> Download Course Materials

Winning Digital Growth Strategies

Selecting the right engine of growth that powers you from your current market position to a new one has a profound impact on your resources, value proposition and digital marketing. >> Download Course Materials

Becoming an Industry Authority, is it achievable?

Advocacy, Attention, Authority and Prime are the 4 key engines of growth that a business can aim to adopt. The importance of selecting the right one is to keep an open mind and look at the evidence. We’ve created over 200 digital transformation strategies. The joy of doing it is that we never end up a destination that was predicted at the start of the process. >> Download Course Materials

Testing Important Strategic Assumptions Using Lean Methodology

Digital innovation outside of strategic framework tends to create wonderful ides but rarely tackles key strategic challenges, therefore non-strategic innovation is often a distraction if not managed correctly. Creating Minimal Viable Products to get baseline data or testing a proposition defined within the strategy can be an excellent way of introducing people to a new way of working. >> Download Course Materials

4 Types of Response Individuals Make When Faced With Organisational Change

We believe that people make any organisation great. Technology is an enabling tool. For digital transformation to succeed we have to create the right teams. We have the Ambassador, the Enthusiast, the Bystander and the Skeptic/saboteur. How you deal with these different forces can be a critical point to making a digital transformation strategy work? >> Download Course Materials

Case Study - Testing Propositions Before Going to Market

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford. We have no evidence that Ford ever said those words but you get the point. The adage is true however when it comes to creating a strategy that contains innovation. In this digital transformation case study we explain why we can’t ask customers what they want, only what they do and don’t like. From there we must innovate to solve their problem and then test the proposition. It’s never been easier to create a unique product, service or concept and test it over and over again before actually transforming a company to deliver the product or service. >> Download Course Materials

Case Study - Radical Business Change

This case study examines what happened when one business overhauled it operations in order to become more competitive and how it went on to dominate its market while competitors simply copied and failed to achieve growth. In most digital transformation projects, organisational realignment to fit the new business model is not that unusual within successful businesses. Have you got what it takes? >> Download Course Materials

Case Study - Local Government Transforming

If you think it’s challenging transforming a commercial business, try the public sector. Due to a lack of managed risk taking the public sector tend to simply digitise the services they have rather than transform them for the benefit of the public they serve. Check out this case study on how a local government department is trying to change how it delivers health and wellbeing services. >> Download Course Materials

Case Study - Closing the Capability Gaps

This digital transformation case study looks at how you can predict and prepare for the type of talent your organisation will need to create, promote and deliver a transformation strategy. The case study is of Irish business ‘O’Neills Sportsware’, a true innovator in the competitive world of sports apparel. As well as individual training needs this case study also examines the cash and time resources and how you can estimate requirements before a project starts, thus reducing the uncertainty and reducing risk. >> Download Course Materials

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