SELLING DIGITAL TRANSFORMATION

Course & software platform for enterprise technology sales teams

A practical course and platform for using data to spot new sales opportunities and create business cases for transformation.

Using Data to Find New Digital Transformation Opportunities: 3-Day Course

Creating Data-Driven Business Cases for Digital Transformation: 5-Day Course

Target, Create Business Case & Strategy Consultancy on Digital Transformation Projects: 8-Day Course

OUTSTANDINGLY POWERFUL SALES INSIGHT PLATFORM

Propulsion is an Enterprise Sales Value Identification Platform
It Generates Customer Insights From Their Digital Footprint

Propulsion - For Sales Professionals - Digital Footprint Assessment Platform

A customer’s digital footprint tells us a huge amount about their business. Our Propulsion platform gathers customer public data and interprets the signals to reveal opportunities, weaknesses and strengths, with surprising accuracy.  It can tell how digitally mature a customer is, how accelerated they are, how digitally innovative they appear to be, how competitive they are, highlight growth opportunities and much more.

PITCH YOUR INSIGHTS RAPIDLY; GET MORE MEETINGS

 Deliver Value & Build Trust By Creating A Customised Digital Insight Report

Send video sales reports to customers on their digital transformation opportunity

CREATE VIDEO OR PDF REPORTS

  • Automatic Insight Reports
  • Customise as Necessary
  • Create Video or PDF
  • Send to Prospect
  • Create Lightbulb Moments
  • Seek Meeting

* Interpretation required, training necessary
* Video editing tools not included

SOLVE BUSINESS PROBLEMS, POWERED BY TECHNOLOGY

Don’t Sell Technology,  Create Innovations & Solve Business Problems

COURSE OUTCOMES

  • Identify New Business Opportunities
  • Differentiate Your Proposition
  • Engage Better With Customers
  • Talk About Their Challenges From The Get-Go
  • Create Lightbulb Moments With Customers
  • Create Innovation Plans
  • Help Customers Build New Competitive Advantage
  • Become an Essential Partner
  • Deliver Your Technology Solutions
  • Help The Customer Communicate the Value
Creating a digital transformation roadmap

4 MINUTE OVERVIEW VIDEO

WHAT YOU WILL LEARN ON THIS COURSE

Agenda

3 DAY COURSE

DAY 1: Using Data to Identify New Business Opportunities
DAY 2: Creating Compelling High Value Business Insights Reports
DAY 3: Using Video to Communicate the Report

5 DAY COURSE additional content:

DAY 4: Deliver Deeper Insights Using the 7 Principles of Digital Business Strategy
DAY 5: Overcoming Customer Concerns

8 DAY COURSE additional content:

DAY 6: Building Innovative Value Propositions
DAY 7: Advanced Study of Digital Transformation Frameworks and Use Cases
DAY 8: Linking Business Strategy to Enterprise Technology Solutions

Alumni

Course participants are leading global enterprises to greater success

“Rarely has any professional training been as impactful in my day-to-day job as that provided by the team at Ionology.  The training was practical and insightful, backed up by understandable real world examples which serve only to underline the validity of Ionology’s approach.
Months later, I still keep the 7 Principles of Digital Business Strategy model with me, using it as my default reference when critically assessing initiatives or ideas within our organisation and in discussions concerning Digital Transformation with colleagues and customers.”
Barrie Canning

Novosco, UK

“Great experience, definitely recommendable!  Plan now to implement the framework, holistic approach, video marketing, analytics and strategy board.”

Narjeet Soni

Lean Apps, Berlin

FREQUENTLY ASKED QUESTIONS – SELLING DIGITAL TRANSFORMATION COURSE

Can individual sales professionals take a course?

Yes, we run open classroom courses twice a year in Belfast, Northern Ireland.  The course is 5 days in length and is part of our partner program.  While the content isn’t the same as the normal sales training, there’s a lot of crossover.

Attendees come from all over the world and the great mix of different cultures, shared experiences and a common goal makes the course and the evenings great fun.

Many attendees have gone on to work together on collaborative projects and form deeper business relations.

The cost of attending the course is £5,000 (around $7,000 USD) for the week.  This cost excludes flights and accommodation.

Can we just buy the software?

Yes, however, the challenge comes the moment the customer asks a question about the origin of the data, why it matters to them and its meaning.  We’ve found that data-driven sales require the salespeople understand the data!

Can the course be taken online?

The 3-day Selling Digital Transformation course can be condensed into 5 hours straight of theory video that can be taken online.  This is not recommended as the salesperson will not have the required hands on experience and report quality tends to diminish, as does sales lead conversion rate.

The 5 and 8-day courses require on-premise training.

Is there a way to try-before-you-buy?

During negotiations, it’s not uncommon for us to create a proof-of-concept video on a pitch of your choosing. We walk you through the process and help you with the pitch.

Is there an minimum amount of sales professionals required to host the course in-house?

The solution is designed for enterprise clients. We typically only engage with organisations that have 10+ sales professionals that require the course and Propulsion platform.

What countries do you operate in?

We have delivered our courses and software to enterprise clients across the globe.  While the price is affected by distance, it’s a nominal cost in the greater scheme of things.

Where can I find out more information?

We have published a book ‘7 Principles of Digital Business Strategy’.

We’ve one of the webs most popular YouTube channels on digital transformation.

We’ve lots of good case studies for you to review – provided upon request.

Reference sites can be provided assuming commercial agreements are well underway.

SOME RECENT COURSE ATTENDEES

NO ONE BUYS THIS COURSE OFF THE PAGE! LET’S TALK

Our team of expert educators travel internationally to deliver these courses on-premise for organisations and teams.
Please contact us for a no-obligation chat about your requirements.