DIGITAL TRANSFORMATION FRAMEWORK

The Step-by-Step Guide to Digital Transformation

NEW TITLE HERE MAYBE WITH SOME Q AND A’s

  • » Create the most effective, realistic and competitive strategy your organisation can deliver
  • » Translate your vision into actions supported by data
  • » Select the best marketing and technology tactics from an advanced playbook

  • » Create the most effective, realistic and competitive strategy your organisation can deliver
  • » Translate your vision into actions supported by data
  • » Select the best marketing and technology tactics from an advanced playbook

START WITH STRATEGY: THE 7 PRINCIPLES OF DIGITAL BUSINESS STRATEGY

The Micro Analysis

    1 Know Yourself: A clear diagnosis of the situation, an
    easily understood strategic ambition and well
    articulated value proposition.
    2 Know Your Customer: An empirical value for customer volume, the tasks they wish to complete and their motivations.
    3 Your Marketplace: Who is the competition and what is their momentum?
    4 Your Resources: The Time, Talent & Cash that can be dedicated to fulfilling the strategic ambition.

The Micro Analysis

    5Current Position: Use your web analytics to find your starting position – how do customers find you?
    6 Engine of Growth: Once you know where you are, you can make ‘a play’ and move your market position. Where do you want to be?
    7 Tactics: Create Mile Markers. Break them into Projects. Break the Projects into Tasks.

Understanding the Positions of the Quadrant:

  • » Advocacy – Slow but steady growth. innovators in any market sector.
  • » Authority – The preserve of a few focused and dedicated
  • » Attention – The default choice for those who need quick wins and have yet to truly innovate or disrupt.
  • » Prime – The largest, most well known dominant player in your market (should one exist