Thinking Digital: how to create competitive advantage in the digital age
Upcoming Courses: Geneva – 20 June 2017 / Zurich – 22 June 2017



Thinking Digital: how to create competitive advantage in the digital age
Upcoming Courses: Geneva – 20 June 2017 / Zurich – 22 June 2017


What You’ll Learn

Leading Digital Transformation

Debunk the common myths about Digital Transformation

Digital Transformation Frameworks

Apply the world’s default method for Digital Transformation

Data Driven Decision Making

Know what data to look for, where to find it, and how to use it

Digital Transformation Case Studies

Learn how businesses have used our framework to digitally transform

Innovation & Technology

Understand the role technology and agile innovation plays in Digital Transformation

Guiding Your Own Digital Transformation

Planning and measuring people, insights, actions, and outcomes

1-Day Course Details

Who is this course for?  An intensive Digital Transformation course for senior business leaders.

What is the aim of this course? To provide organisational leaders the understanding, language, and methodology that is needed to lead their own Digital Transformation. To help leaders create new business models and strategies and to enable their organisations to achieve sustainable competitive advantage, powered by technology and innovation.

What is the outcome of this course? Participants will leave this course with the understanding, language, and methodology they need to lead their own Digital Transformation.

Course Supplements:

  • Digital Transformation “How To” Guide
  • Access to the Ionology e-learning platform
  • Copy of the book The 7 Principles of Digital Business Strategy
  • 1-hour remote consultation regarding your Digital Transformation project – within 2 weeks following the course


What Our Participants Say

“Rarely has any professional training been as impactful in my day-to-day job as that provided by the team at Ionology.  The training was practical and insightful, backed up by understandable real world examples which serve only to underline the validity of Ionology’s approach. 
Months later, I still keep the 7 Principles of Digital Business Strategy model with me, using it as my default reference when critically assessing initiatives or ideas within our organisation and in discussions concerning Digital Transformation with colleagues and customers.”
Patrick McAliskey

CEO, Novosco, UK

“Great experience, definitely recommendable!  Strategy board was excellent!

Plan now to implement the framework, holistic approach, video marketing, analytics and strategy board.”

Mark Steinkamp

CEO, M8 International, Berlin


08:30 – 09:00 Welcome & Registration

09:00 – 10:15 Digital Transformation

  • What is Digital Transformation?
  • What is a Digital Transformation strategy?
  • What are the biggest Digital Transformation myths?
  • Are you ‘doing digital’, a ‘digital adaptor’ or a ‘digital innovator’?
  • What is digital disruption?

Coffee Break (10:15 – 10:30)

10:30 – 12:00 Framework & Strategy

  • How do I create a Digital Transformation Strategy?
  • The 5 Building Blocks of Digital Transformation
  • The 7 Principles of Digital Business Strategy
  • The relationship between strategy, technology, marketing, and innovation

Lunch Break (12:00 – 13:00)

13:00 – 14:45 Innovation & Testing

  • What are the practical steps to creating a culture of innovation?
  • How does digital innovation create clear competitive advantage?
  • How can I test my different Digital Transformation business models?
  • How do we use data to guide our strategic decisions?

Coffee Break (14:45 – 15:00)

15:00 – 16:30 Transformation Implementation

  • How to conclude strategy and innovation and move to technology?
  • Case Studies (incl. how did Apple digitally transform?)
  • How do we measure our Digital Transformation progress?

16:30 – 17:00 Summary & Wrap-up (including Q&A)

Available Courses

Leading Digital Transformation 

Geneva, 20 June 2017
Location: Starling Geneva Hotel & Conference Centre,
Route François-Peyrot 34, 1218 Le Grand-Saconnex

(Free Airport shuttle every 15 minutes)

CHF 680.— — per person

Leading Digital Transformation

Zurich, 22 June 2017
Location: Regus Zurich Airport – Radisson Hotel
Hotelstrasse 1, Prime Center 3 (10th floor), 8058 Zurich

CHF 680.— — per person

Our Approach

Active Experimentation

Use real world data to determine if there’s market opportunity for your ideas, then calculate the amount of time, leadership talent and cash needed before you even start.


Leadership theory and Ionology’s Digital Transformation framework will guide your decision making, giving you extra confidence that you’re making the right call.

Shared Experiences

Reverse engineer successful Digital Transformation case studies, learn from others, hear their stories of success and failure, and how they handled both.

Digital Transformation Course Trainer

Professor Niall McKeown

Professor Niall McKeown


CEO of Ionology and creator of Ionology’s Digital Transformation frameworks and delivery system, Niall is considered a leading digital transformation thought leader. He is a visiting Professor at Ulster University and lectures regularly throughout Europe and the USA on the topic of digital transformation as well as conducting digital transformation workshops for business leaders. Niall is also the co-author of the recently published book The 7 Principles of Digital Business Strategy, commissioned by Babson College, the number one college for entrepreneurship in the US, and will be used as a curriculum text in 2017.

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