Comments on: We Only Want to Pay for Atoms not for Bits http://www.ionology.com/blog/we-only-want-to-pay-for-atoms-not-for-bits/ Results Driven Intelligence from iON Wed, 16 May 2012 14:10:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Iain McKinney http://www.ionology.com/blog/we-only-want-to-pay-for-atoms-not-for-bits/comment-page-1/#comment-40 Iain McKinney Fri, 14 Aug 2009 08:07:28 +0000 http://www.ionology.com/?p=1090#comment-40 To further my recently aired points about "value", lets take online music sales as an example. Now, it's probably a generational thing, but I definitely find that if I have paid for the music (be it CD or yes, download), I invest more time in it, and therefore get more out of it. The crux is that because I have paid some of my hard earned for it, I value it, whether it is atoms or bits. If I have nicked it from some eastern European download site, it's just not the same. As I say this is probably a generational thing, and I have no doubt that anybody under 30 (i.e. the people with disposable income) would take a different view. But, here's the question. What do those jammy bastards spend their money on? Is it all on phones and beer? The job for the captains of industry of today is to find out what these people want, and create an economy around providing it, therefore employing and paying enough punters to ensure the whole edifice does not collapse around us. Love, Iain. To further my recently aired points about “value”, lets take online music sales as an example.

Now, it’s probably a generational thing, but I definitely find that if I have paid for the music (be it CD or yes, download), I invest more time in it, and therefore get more out of it. The crux is that because I have paid some of my hard earned for it, I value it, whether it is atoms or bits.

If I have nicked it from some eastern European download site, it’s just not the same.

As I say this is probably a generational thing, and I have no doubt that anybody under 30 (i.e. the people with disposable income) would take a different view. But, here’s the question. What do those jammy bastards spend their money on? Is it all on phones and beer?

The job for the captains of industry of today is to find out what these people want, and create an economy around providing it, therefore employing and paying enough punters to ensure the whole edifice does not collapse around us.

Love, Iain.

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