Comments on: Always the Tools never the Content http://www.ionology.com/blog/always-the-tools-never-the-content/ Results Driven Intelligence from iON Wed, 16 May 2012 14:10:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Iain McKinney http://www.ionology.com/blog/always-the-tools-never-the-content/comment-page-1/#comment-39 Iain McKinney Fri, 21 Aug 2009 08:01:51 +0000 http://www.ionology.com/?p=1092#comment-39 Fear and Loathing! The issue with both Facebook and Twitter is one of fear of the unknown, and in the case of the newspapers who constantly snipe at them, fear that they are being left behind by this technology. As an example of this, it is a disgrace that I cannot access either of these sites from my workstation, because they are seen primarily as "social networking" tools. The business possibilities are not being investigated. Everyone is scared. We need a training course, but in the current economic climate* training is the first thing to get the chop. Now, where do I sign up? Love, Iain *I hate using the phrase "current economic climate", but I have to. Fear and Loathing!
The issue with both Facebook and Twitter is one of fear of the unknown, and in the case of the newspapers who constantly snipe at them, fear that they are being left behind by this technology.
As an example of this, it is a disgrace that I cannot access either of these sites from my workstation, because they are seen primarily as “social networking” tools. The business possibilities are not being investigated. Everyone is scared.

We need a training course, but in the current economic climate* training is the first thing to get the chop.

Now, where do I sign up?

Love,
Iain

*I hate using the phrase “current economic climate”, but I have to.

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