In my recent travels, I have pigeonholed Irish companies into 3 compartments:

1. Those looking to the Internet to help save their business as the phones stopped ringing in October 08. Typically, this type of business needs a panic solution in a desperate attempt to try and breathe life into their sales funnel.

2. Businesses that need to improve their marketing as they now realise that big budget, off-line marketing rarely moves a potential client to take affirmative action and pick up the phone to talk to them.

3. Organisations that are ever expanding simply because they have aligned their entire business to work on the web. They recognise that this is where potential clients check out what others think of their product or service and the web is where potential customers take affirmative action and make contact. This can be a charity, IT solutions provider, an architect or even a restaurant.

Moving from a 1 or 2 business to a category 3 business is not a matter of money, it is a change of heart coupled with understanding and recognition that change is never easy, but always for the best.