iONTube

We have opinions. Lots of them. Some of them are even correct. Find out what we have to say about what’s new with digital marketing and strategy, pat us on the back when you agree, challenge us when you don’t.

The Times they are A-changin’ with Kieran Harte

by admin on 22.04.2011

Speaker: Kieran Harte, Irish Times
Duration: 48.56 mins
Filmed: 30.3.2011
Topics:
From Digital Future 2011, Kieran takes us through the digital journey of the Irish Times from the mid 90s right to the present day, including their future plans.

(more…)

Posted in: Blog iONTube Online Marketing | No Comments

Maximizing the Value From Your Website with Gerry McGovern

by admin on 20.04.2011

Speaker: Gerry McGovern, Customer Carewords
Duration: 53.29 mins
Filmed: 30.3.2011
Topics:
From Digital Future 2011, Gerry argues that successful websites relentlessly focus on caring for the customer by connecting with them on the things which really matter.

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Posted in: Blog iONTube Websites | No Comments

Made not Born Masterclass – Online Leadership

by admin on 18.01.2011

Speaker: Gareth Dunlop, iON

Duration: 15.48 mins
Filmed: 1.12.2010
Topics:
From Department for Employment and Learning’s excellent “Made not Born” program of leadership events for SME owners and entrepreneurs, Gareth outlines the building blocks for online leadership, including a ruthless focus on the customer, planning the customer journey, understanding what makes the web work, and putting an online marketing infrastructure in place..

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Posted in: iONTube Websites | 2 Comments

Don’t be a Tool, it’s still all about Strategy with Gareth Dunlop

by admin on 23.12.2010

Speaker: Gareth Dunlop, iON
Duration: 57.24 mins
Filmed: 7.10.2010
Topics:
From Back to the Future on 7.10.2010, Gareth explains that though the tools and channels are new, the age old principles of customer focussed marketing are what will drive online marketing success.

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How to Engage, Profit and Prove it with Turlough Martin

by admin on 17.12.2010

Speaker: Turlough Martin, Agillic
Duration: 25.03 mins
Filmed: 7.10.2010
Topics:
From Back to the Future on 7.10.2010, Turlough argues that only when marketing communications are truly integrated can we understand what really is working and what is not. He illustrates how this is achieved using some case studies with well known FMCG brands.

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Focussed Leadership in a changing world with Will McKee

by admin on 09.12.2010

Speaker: Will McKee, Linkubator
Duration: 40.32 mins
Filmed: 7.10.2010
Topics:
From Back to the Future on 7.10.2010, and leaning on business experience of more than 40 years, Will talks about the importance of leadership in proactively managing integrated marketing; helping us to serve customers rather than following fads.

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Derry City of Culture 2013 Case Study with Niall McKeown

by Niall McKeown on 01.12.2010

Speaker: Niall McKeown, iON
Duration: 36.44 mins
Filmed: 7.10.2010
Topics:
From Back to the Future on 7.10.2010, Niall explains how the various online communication strands comprising Derry 2013 City of Culture bid were coordinated and what their drivers for success were.

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Posted in: iONTube | 1 Comments

Invest NI Online Marketing Conference – Niall McKeown (Part 1)

by Niall McKeown on 28.03.2009

Speaker: Niall McKeown, iON (Part 1)
Duration: 9.29 mins
Filmed: March 2009
Topics:
• Permission marketing
• Decline of traditional marketing methods
Email marketing and list building
Who should watch?
• CEO’s
• Marketing/Communications Managers
• Web Designers (more…)

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Invest NI Online Marketing Conference – Niall McKeown (Part 2)

by Niall McKeown on 28.03.2009

Speaker: Niall McKeown, iON (Part 2)
Duration: 7.30 mins
Filmed: March 2009
Topics:
• Email marketing and list building
• Top tips for email marketing
Who should watch?
• CEO’s
• Marketing/Communications Managers
• Web Designers (more…)

Posted in: iONTube | No Comments

Invest NI Online Marketing Conference – Susan Hallam (Part 1)

by Niall McKeown on 28.03.2009

Speaker: Susan Hallam, Google Adword Professional (Part 1)
Duration: 9.55 mins
Filmed: March 2009
Topics:
• SEO explained
• How Google ranks websites
• Factors which influence ranking on Google
Who should watch?
• Marketing/Communications
• Web Managers/Editors
• CEO’s (more…)

Posted in: iONTube | No Comments

Top

iONTube

The Times they are A-changin’ with Kieran Harte

Maximizing the Value From Your Website with Gerry McGovern

Made not Born Masterclass – Online Leadership

Don’t be a Tool, it’s still all about Strategy with Gareth Dunlop

How to Engage, Profit and Prove it with Turlough Martin

Focussed Leadership in a changing world with Will McKee

Derry City of Culture 2013 Case Study with Niall McKeown

Invest NI Online Marketing Conference – Niall McKeown (Part 1)

Invest NI Online Marketing Conference – Niall McKeown (Part 2)

Invest NI Online Marketing Conference – Susan Hallam (Part 1)

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