Why Do Small Businesses Make Big YouTube Videos?

After 3 months they have had 240 views yet the website has has 6000 visitors. The evidence says that the average time of a visitor on their website is 1 minute 22 seconds yet the videos made are each 4 minutes long! The embedded page for the video is showing an average visitor time on page of 45 seconds, but still the small business persists with adding more 4 minute monologues.

IES enlist iON to help them create a Digital Marketing Strategy for 2012

IES Ltd has partnered with iON to create a Digital Marketing Strategy to help promote their Statistical Process Control Software (SPC) software in the UK, …

Top 5 Reasons Why We Fail to Use Analytics Wisely

Gartner produce a technology hype cycle. It maps out “OMG! this is going to change the world” technology and how it moves to become “That was so last week”, finally plateauing on “I use it every day without thinking”.

Local Councils Enhance Their Digital Strategy in Partnership with iON

Three local councils – Derry City, Craigavon and Armagh – have partnered with iON to enhance their digital strategies.

You’re Sitting on a Goldmine of Sales Leads

An unexpected sales opportunity turns up in your Google Analytics. It shows that Castlereagh Collage has spent 8 minutes 41 seconds on your website and viewed nearly four times more web pages than the average visitor. Now that’s a hot lead.

Sign up for our Email Newsletter