20,000 Facebook ‘likes’ but No Sales – What’s The Point?

Facebook only accounts for 0.8% of their total monthly traffic and around 0.01% of their e-commerce, according to their Google Analytics.

Aurum Exploration Services 'explore' a new strategy with iON

Ireland’s largest indigenous exploration consultancy firm, Aurum Exploration Services has brought iON on board to help them ‘explore’ new possibilities…

Quoteme.ie enlists iON to perform a full Digital Marketing Assessment

Dundalk based Insurance Brokers, Quoteme.ie have partnered with iON to perform an evidence-based Digital Marketing Assessment.

Why Friends School Lisburn Video Has Gone Viral

Giving credit to YouTube or Social Media as part of the success is the equivalent of giving TV the credit for the success of the recent Sherlock series on the BBC.

airmid healthgroup revitalizes their digital strategy with iON

airmid healthgroup ltd, a world leading accredited bio-medical research centre has partnered with iON to create a digital marketing strategy for 2012.

10 Questions Management Should Ask Before Redesigning Their Website

Using the visual argument for a website redesign is valid but only because it’s subjective so if one person doesn’t like the design, they can argue with the other person that possibly does until a winner is declared.

Service Business Websites Promote People, Not Services

I’ll even go as far as to put a number on it. Around 10% of the pages viewed on most professional services websites are typically around services offered whereas 40% to 60% of pages viewed are about the people in the company supplying those services. Check it out in your Google Analytics.

Almac Teams Up with iON to Enhance Digital Strategy

Contract research organisation Almac have teamed up with iON to use evidenced-based decision making to improve how they attract top candidates for their business.

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