Digital Leadership
2011 Road Show
The role and responsibilities of a business leaderwhen creating an effective digital strategy
Presentation Designed for Management
Digital Leadership
2011 Road Show
The role and responsibilities of a business leaderwhen creating an effective digital strategy
Presentation Designed for Management
Most businesses spend needlessly on new website design that fails to change their commercial fortunes. This is because the business approaches the subject of digital marketing as simply being a ‘design’ issue or a ‘technical’ task. It’s principally a management/strategic issue.
So if creating a strategy, a plan and sticking to it is so easy to understand, why doesn’t every business do it? Because it’s easier to Tweet, post to blogs or design yet another website than it is to do the heavy thinking…
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