Google Analytics is, in my opinion, the most important, interesting and significant marketing tool ever invented. If used correctly it can shine a torch into the deepest recesses of your business and contradict customer behaviour assumptions you were sure was fact.

So why are the scoring criteria for selecting a web agency not based upon journalism skills, analysis abilities and an agency that knows the marketing managers competitive landscape? Surly these are far more important that a good CMS and lavish photography

Digital Leadership
2012 Road Show
Improve Your Web Strategy – Using Analytics & Evidence Based Decision Making

Presentation Designed for Management

 
The Details
 

Donegal County Enterprise Board
Date: Tuesday 29th May
Speaker: …

All the pics from the recent CIM and DANI awards

The Office of National Statistics reported in March 2011 that online retail accounts for about 10% of the overall retail spend in the UK. E-commerce is a sizable and growing chunk of retail.

Question: If it’s growing so why do many e-commerce sites fail to grow at least as fast as the markets rate of expansion?

The pretty infographic talks about the decline in ‘outbound marketing’ like TV, Radio, Adverting and print. It’s as if all of these channels are on their last legs and soon shall serve no purpose. How wrong, smug and ill informed the creators of this dismissive propaganda are.