Stage 1 of McCarthy Developments Strategy Complete

iON has completed the first stage of a digital marketing strategy for Cork-based property development firm McCarthy Developments.

Why Google Analytics Needs Board Level Attention

Are you a Doctor? The reason I ask is because I wanted to know if you could tell me why I have a cut on my right arm and what I should do about it. It’s bleeding quite badly and it needs attention.

iON makes the cut!

Time to get the glad rags on, awards season has officially kicked off!

Social Media Doesn’t Solve Recruitment Difficulties, Marketing Does

The organisation needs to spend as much time on the needs of the candidate as they do the organisation. They need to make it easy for a candidate to answer their top tasks. Interestingly converting candidates to becoming applicants typically doesn’t involve social media.

Freefoam to target new export market following market research by iON

Irish roofline manufacturer Freefoam are preparing to launch into a new export market following a digital consultancy project conducted by iON.

Who is to blame for a failed web project?

The problem is almost always the person in the driving seat. It’s a misunderstanding between the leadership of an organisation, the marketing team and the customer. Values that are not upheld, cloudy vision not shared and clarity around company objectives typically translates into a jumbled web strategy

Can The Price of ‘Good Service’ be Calculated?

“Because of the Internet, everyone knows the price of everything and the value of nothing”

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