Video from Digital Future 2011 on 30.3.2011; Kieran talks about how a 150 year old newspaper company has embraced digital.

Video from Digital Future 2011 on 30.3.2011; Gerry talks about why websites are about giving attention not getting attention.

It clear; the rule of thumb “it’s social media, not commercial media, people, the clue is in the name” will keep you generally on the right track.

Gaining friends in social networks is easy; converting those into something more profitable takes communication skill.

Perhaps the perceived grumpy old hacks from the print era are the new heroes of the internet and all by using ctrl c / ctrl v?

Stories travel and become viral. The ultimate challenge is to move customers from being mere spectators to becoming engaged, sharing participants.