From Corn to Unicorn: Commodity or Value Proposition

“It’s all about price, the lower the price the more units I shift”. This is a common statement I hear and it is actually …

The New Count of Online Marketing

“My open rates and click through rates have dropped”. Jenny explained how she used to constantly get increased success in her email marketing campaigns.
Jenny …

The Cactus and the Puppy

A cactus requires little love, occasional attention and not much work for the prickly companion to grow. The fact that the cactus grows at …

The Pepsi Challenge v Online Marketing Challenge

In 1972 Coke had 18% of the soft drinks market while Pepsi had a mere 4%. By the early 80s, Cokes’ share of the …

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