Christine Watson the marketing manager for the Outlet in a recent tongue in cheek conversation justifies the price of her expensive handbags citing the …

Recently on a road trip I spotted some Point of Sale marketing for Wrigley’s Juicy Fruit. On picking up the packet I examined …

“Advertising is the price for an unremarkable product” Jeff Bezos, Amazon founder said this during his annual shareholders meeting in May 2009.
Advocates and fans talk …

When Thin Lizzy released their magical album Jailbreak in 1976, the title track of the same name contained amusing lyrics; “Tonight there’s …

Imagine you are a small business owner with 10 to 50 employees. Your business has been growing well for nearly ten years now and …