My handbag has a low cost per wear

Christine Watson the marketing manager for the Outlet in a recent tongue in cheek conversation justifies the price of her expensive handbags citing the …

Juicy Fruit, Gourmet Jelly Beans and Point of Sale

Recently on a road trip I spotted some Point of Sale marketing for Wrigley’s Juicy Fruit. On picking up the packet I examined …

Advertising is the price for an unremarkable product

“Advertising is the price for an unremarkable product” Jeff Bezos, Amazon founder said this during his annual shareholders meeting in May 2009.
Advocates and fans talk …

Why Thin Lizzy is Better than Gucci

When Thin Lizzy released their magical album Jailbreak in 1976, the title track of the same name contained amusing lyrics; “Tonight there’s …

Guest Blog: Absence of Leadership a Sad Indictment on the Communications Industry

Imagine you are a small business owner with 10 to 50 employees. Your business has been growing well for nearly ten years now and …

Sign up for our Email Newsletter