Marketing Water and IT Oil

Fiona, the Marketing Manager of a major hotel group often phones the IT department to complain when her mouse is faulty, her PC is running …

Putting Your Pricing Online

At a recent online marketing conference for the Wedding industry, Mary from Wicklow asks “I make specialist wedding stationary – should I …

Pay-Per-Goal Search Engine Optimisation

The big problem with Search Engine Optimisation is that there can be no guarantees accompanying your investment. Being in the top 5 search results …

Should a blog be part of your online marketing mix?

YES: If you can passionately articulate something that both you and your customers care about. If your passion is about politics, sailing boats or …

Creating an Online Social Media Engagement Strategy

A young boy enters a barbershop and the barber whispers to his customer, “This is the dumbest kid in the world. Watch while I prove …

Marketing stories spread faster than marketing facts

I have the great privilege to work with one of the worlds leading boutique hotels; The Merchant Hotel in Belfast. When creating …

Could Online PR save the Newspaper?

The traditional daily newspaper is in trouble. Advertising revenues are in steep decline along with copy sales as the internet causes major disruption to …

Is website design overrated?

In my experience, few customers visit a website because of its design. There are few companies, organisations or political movements that win or influence their …

Sign up for our Email Newsletter