Duration: 16.44 mins
Filmed: October 2008, CIM Marketing Week
Topics:
• New marketing
• Social media
Who should watch?
• CEO’s
• Marketing Managers

Duration: 18.00 mins
Filmed: October 2008, CIM Marketing Week
Topics:
• Google’s effect on marketing
• Email marketing
Who should watch?
• Marketing Managers

Duration: 21.19 mins
Filmed: October 2008, CIM Marketing Week
Topics:
• Introduction to digital marketing
• Decline of traditional marketing
• Online PR
Who should watch?
• CEOs
…

Duration: 20.13 mins
Filmed: October 2008, CIM Marketing Week
Topics:
• Email marketing 2.0
• Call-to-action triggers
• List building strategies
Who should watch?
• Marketing Managers

Duration: 21.38 mins
Filmed: October 2008, CIM Marketing Week
Topics:
• Case study: Higgins Insurance
• Case Study: Hastings Hotels
• Case study: McCausland
Who should watch?
…

Duration: 13.07 mins
Filmed: October 2008, CIM Marketing Week
Topics:
• Knowing your customer
Who should watch?
• Marketing Managers

Duration: 24.08 mins
Filmed: October 2008, CIM Marketing Week
Topics:
• Customer focus
• Website design from customer perspective
Who should watch?
• IT
• Marketing …

Duration: 18.22 mins
Filmed: October 2008, CIM Marketing Week
Topics:
• Panning the customer journey
Who should watch?
• Marketing Managers